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" Marketing "
Charles W. Lamb, Joseph F. Hair, Carl McDaniel; traducción de Guadalupe Meza Staines, Martha Elsa Mauri Hernández.
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BL
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| Record Number
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802239
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| Doc. No
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b622310
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| Main Entry
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Charles W. Lamb, Joseph F. Hair, Carl McDaniel; traducción de Guadalupe Meza Staines, Martha Elsa Mauri Hernández.
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| Title & Author
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Marketing\ Charles W. Lamb, Joseph F. Hair, Carl McDaniel; traducción de Guadalupe Meza Staines, Martha Elsa Mauri Hernández.
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| Edition Statement
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11a ed
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| Publication Statement
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México: Cengage Learning, ©, 2011
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| Page. NO
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xxv, 777 p. : il., (col.) ; 25 cm.
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| ISBN
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1439039429
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: 6074815194
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: 9781439039427
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: 9786074815191
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| Notes
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Traducción de: Marketing, 11a ed. en Inglés.
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| Subject
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Mercadotecnia -- Canales.
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| Subject
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Rutas de comercio.
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| LC Classification
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HF5415.C437 2011
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| Added Entry
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Carl McDaniel
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Charles W Lamb
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Guadalupe Mesa Staines
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Joseph F Hair
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Martha Elsa Mauri Hernández
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