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" Understanding the Effect of Islamists' Online Persuasive Messages on People's Attitude Change and Information Seeking Behavior "


Document Type : Latin Dissertation
Language of Document : English
Record Number : 802750
Doc. No : TL47923
Call number : ‭1615884599;‮ ‬1564851‬
Main Entry : Wong, Nicole J.
Title & Author : Understanding the Effect of Islamists' Online Persuasive Messages on People's Attitude Change and Information Seeking Behavior
: \ Omnia Al Desoukie
: Chock, Makana; Kinsey, Dennis
College : Syracuse University
Date : 2014
Degree : M.A.
student score : 2014
field of study : Media Studies
Page No : 87
Note : Committee members: Gadarian, Shana; Liebler, Carol
Note : Place of publication: United States, Ann Arbor; ISBN=978-1-321-18621-5
Abstract : In this study, the researcher aims to look at how people would react to Islamists' online persuasive messages. This study is designed to measure the effects of two types of persuasive messages on people's attitude changes and information seeking behavior. Participants were recruited from a diverse pool using the Mturk website. The researcher recruited participants who are considered out-group members. Those are people who are primarily non-Muslims and non-Arabs. A 3 by 3-multifactorial between subjects experiment with the factors of message type (action justification, group-identity and no messages) and pre-existing attitude group (negative, neutral, and positive) was conducted to examine how a change in attitudes and behavior of these out-group members would occur after receiving the messages. The research findings show an overall favorable attitude change, including members of the control group who were not exposed to any messages. Participants who already held favorable attitudes about Islamists and were exposed to group-identity messages, were they became less favorable about Islamists. The results also indicate that a favorable attitude change does not necessarily lead to more information seeking behavior.
Subject : Social psychology; Middle Eastern Studies; Web Studies; Mass communications
Descriptor : Social sciences;Communication and the arts;Psychology;Al Qaeda;Cognitive dissonance;Islamists;Political psychology;Social media
Added Entry : Chock, Makana; Kinsey, Dennis
Added Entry : Syracuse University
: Media Studies
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1564851_5355.pdf
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