A comprehensive assessment of possible links between digital advertising billboards and traffic safe...

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" A comprehensive assessment of possible links between digital advertising billboards and traffic safety "

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	803011
Doc. No	:	TL48194
Call number	:	‭1679468121;‮ ‬1587053‬
Main Entry	:	Garcia, Brian Joao
Title & Author	:	A comprehensive assessment of possible links between digital advertising billboards and traffic safety
	:	\ Md Mozahidul Islam
	:	Sisiopiku, Virginia P.
College	:	The University of Alabama at Birmingham
Date	:	2015
Degree	:	M.S.C.E.
student score	:	2015
field of study	:	Civil Engineering
Page No	:	68
Note	:	Committee members: Hosch, Ian E.; Sullivan, Andrew
Note	:	Place of publication: United States, Ann Arbor; ISBN=978-1-321-70166-1
Abstract	:	Advertising billboards are a common roadside object and a very efficient medium of outside advertising. For years, static billboards have been adopted by the billboard advertising companies. Most recently, a sizeable portion of the regular (static) billboards have been digitized to convey more information to the drivers, thus raising questions about their potential impact on traffic safety. Frequently changing images on digital advertising billboards may compel more glances, and sequential messages may hold drivers' gazes longer until the entire message is read.
Subject	:	Civil engineering
Descriptor	:	Applied sciences;Crash analysis;Digital billboards;Driver distraction;Traffic safety
Added Entry	:	Sisiopiku, Virginia P.
Added Entry	:	The University of Alabama at Birmingham
	:	Civil Engineering