Go Sell It on the Mountain: The Religions of Iconic Brands Apple, Nike, and Disney

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" Go Sell It on the Mountain: The Religions of Iconic Brands Apple, Nike, and Disney "
R. Vann Graves Moore, Diane L.

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	803065
Doc. No	:	TL47839
Call number	:	‭1560888102;‮ ‬1560941‬
Main Entry	:	Loomis, Ryan W.
Title & Author	:	Go Sell It on the Mountain: The Religions of Iconic Brands Apple, Nike, and Disney\ R. Vann GravesMoore, Diane L.
College	:	Harvard University
Date	:	2014
Degree	:	A.L.M.
field of study	:	Studio Arts and Film
student score	:	2014
Page No	:	77
Note	:	Committee members: Houston III, Charles J.; Powell, Sarah E.; Schopf, Sue W.
Note	:	Place of publication: United States, Ann Arbor; ISBN=978-1-321-04922-0
Abstract	:	Western popular culture often suffers from a lack of understanding of religious doctrine and tradition. A 2010 U.S. Religious Knowledge Survey conducted by the Pew Research Center showed that the level of American religious illiteracy is extremely high: 45% of Catholics in the United States do not know that their church teaches that the bread and wine used in Communion do not merely symbolize, but actually become the body and blood of Christ. 53% of Protestants cannot correctly identify Martin Luther as the person whose writings and actions inspired the Protestant Reformation, which made their religion a separate branch of Christianity. 43% of Jews do not recognize that Maimonides, one of the most venerated rabbis in history, was Jewish. 47% of Americans know that the Dalai Lama is Buddhist. 38% correctly associate Vishnu and Shiva with Hinduism. 27% of Americans correctly answer that most people in Indonesia--the country with the world's largest Muslim population--are Muslims. (Pew 1)
Subject	:	Religion; Marketing; Communication
Descriptor	:	Philosophy, religion and theology;Social sciences;Communication and the arts;Advertising;Branding;Communication;Marketing;Religion;Theology
Added Entry	:	Moore, Diane L.
Added Entry	:	Studio Arts and FilmHarvard University