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" Branding Israel: Queer Markets and Politics in San Francisco and Tel Aviv "
Tallie Ben Daniel
Kaplan, Caren
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Latin Dissertation
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| Language of Document
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English
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| Record Number
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803168
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| Doc. No
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TL47948
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| Call number
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1618965615; 3637793
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| Main Entry
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Mills, Trent I.
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| Title & Author
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Branding Israel: Queer Markets and Politics in San Francisco and Tel Aviv\ Tallie Ben DanielKaplan, Caren
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| College
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University of California, Davis
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| Date
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2014
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| Degree
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Ph.D.
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| field of study
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Cultural Studies
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| student score
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2014
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| Page No
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239
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| Note
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Committee members: El Shakry, Omnia; Frederickson, Kathleen
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| Note
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Place of publication: United States, Ann Arbor; ISBN=978-1-321-21070-5
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| Abstract
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In 2006, Israeli Foreign Minister Tzipi Livni admitted to the existence of the Brand Israel campaign, an international marketing campaign that advertises a State of Israel that values human rights, technological advancement, arts, and culture. The campaign uses educational efforts, media advocacy, and marketing and branding tactics to portray Israel as a progressive, tolerant, and civilized nation ripe for tourism and financial investment. This dissertation places this campaign, and the discourse of gay rights and gay tourism within it, within the context of US gay history. Through a critical focus on San Francisco, it argues that Israeli nation-branding campaigns rely on some of the constitutive myths of gay identity: the rural-to-urban migration narrative, gay entrepreneurship, and gay market politics. San Francisco is a site for these efforts, symbolically, as an iconic queer space, and materially, as a market for Israeli branding campaigns. This dissertation argues that the mobilization of gay rights in the context of Israel's occupation of Palestine marks the newest way Israel enters into global capitalism.
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| Subject
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American studies; Womens studies; GLBT Studies; Judaic studies
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| Descriptor
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Social sciences;Activism;Israel/palestine;Marketing;Queer;San francisco;Zionism
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| Added Entry
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Kaplan, Caren
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| Added Entry
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Cultural StudiesUniversity of California, Davis
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