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" A comprehensive assessment of possible links between digital advertising billboards and traffic safety "
Md Mozahidul Islam
Sisiopiku, Virginia P.
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Latin Dissertation
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| Language of Document
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English
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| Record Number
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803407
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| Doc. No
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TL48194
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| Call number
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1679468121; 1587053
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| Main Entry
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Garcia, Brian Joao
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| Title & Author
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A comprehensive assessment of possible links between digital advertising billboards and traffic safety\ Md Mozahidul IslamSisiopiku, Virginia P.
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| College
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The University of Alabama at Birmingham
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| Date
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2015
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| Degree
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M.S.C.E.
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| field of study
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Civil Engineering
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| student score
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2015
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| Page No
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68
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| Note
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Committee members: Hosch, Ian E.; Sullivan, Andrew
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| Note
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Place of publication: United States, Ann Arbor; ISBN=978-1-321-70166-1
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| Abstract
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Advertising billboards are a common roadside object and a very efficient medium of outside advertising. For years, static billboards have been adopted by the billboard advertising companies. Most recently, a sizeable portion of the regular (static) billboards have been digitized to convey more information to the drivers, thus raising questions about their potential impact on traffic safety. Frequently changing images on digital advertising billboards may compel more glances, and sequential messages may hold drivers' gazes longer until the entire message is read.
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| Subject
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Civil engineering
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| Descriptor
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Applied sciences;Crash analysis;Digital billboards;Driver distraction;Traffic safety
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| Added Entry
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Sisiopiku, Virginia P.
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Civil EngineeringThe University of Alabama at Birmingham
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