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" An examination of destination choice behavior using meme maps, images and decision making styles "
Hilmi Atahan Atadil
Turk, Ercan
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Latin Dissertation
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| Language of Document
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English
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| Record Number
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804038
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| Doc. No
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TL48850
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| Call number
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1809111127; 10127106
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| Main Entry
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Miyoshi, Makoto
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| Title & Author
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An examination of destination choice behavior using meme maps, images and decision making styles\ Hilmi Atahan AtadilTurk, Ercan
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| College
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University of South Carolina
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| Date
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2016
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| Degree
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Ph.D.
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| field of study
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Hospitality Management
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| student score
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2016
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| Page No
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177
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| Note
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Committee members: Cardenas, David A.; Meng, Fang; Pekgun, Pelin
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| Note
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Place of publication: United States, Ann Arbor; ISBN=978-1-339-85143-3
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| Abstract
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The purpose of this dissertation is to examine the destination choice behavior of tourists by using meme maps, images and decision making styles. The current article-based dissertation entails three separate studies that utilized data collected from Chinese, Arab, Russian and German tourists. The first article included within this dissertation assesses the perceived importance of the attributes that form destination images based on general vacation experiences and opinions of tourists and compares the expected performance of destination attributes of Turkey in attracting tourists from its emerging markets (like China as well as Arab countries) using modified version of Importance-Performance Analysis.
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| Subject
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Marketing
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| Descriptor
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Social sciences;Decision making;Destination choice;Destination image;Memetics
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| Added Entry
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Turk, Ercan
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| Added Entry
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Hospitality ManagementUniversity of South Carolina
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