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" Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises "
Seyed Kaveh Jamali
Marthandan, Govindan; David Gun Fie, Yong
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Latin Dissertation
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| Language of Document
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English
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| Record Number
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804987
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| Doc. No
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TL49825
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| Call number
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2025970367; 10747895
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| Main Entry
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Mosleh, Araliya
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| Title & Author
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Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises\ Seyed Kaveh JamaliMarthandan, Govindan; David Gun Fie, Yong
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| College
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Multimedia University (Malaysia)
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| Date
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2015
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| Degree
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Ph.D.
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| field of study
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Management
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| student score
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2015
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| Page No
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330
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| Note
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Place of publication: United States, Ann Arbor; ISBN=978-0-355-76470-3
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| Abstract
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Family SMEs by comprising more than 98% of private sector in Iran play a substantial role in Iran’s socio-economic body. However, they suffer from unknown image and marketing infirmity, hindering their preparation for a globalized competition, at the crucial time of joining to “WTO”. In this situation, their e-commerce adoption rate as a potential solution for the existing challenges is questionably low, addressed as the research problem, motivating current study to recognize EC adoption determinants in Iranian family SMEs.
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| Subject
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Business administration; Management; Commerce-Business
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| Descriptor
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Social sciences;Economics;Electronic commerce;Iranian smes;Management;Small-medium enterprises;Structural equation modeling
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| Added Entry
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Marthandan, Govindan; David Gun Fie, Yong
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| Added Entry
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ManagementMultimedia University (Malaysia)
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