Promoting social change in the Arab Gulf :

مرکز و کتابخانه مطالعات اسلامی به زبان های اروپایی

منو

" Promoting social change in the Arab Gulf : "
Al Saqer, Layla Hassan L'Etang, Jacquie

Document Type	:	Latin Dissertation
Record Number	:	808732
Doc. No	:	TLets513698
Main Entry	:	Al Saqer, Layla Hassan
Title & Author	:	Promoting social change in the Arab Gulf :\ Al Saqer, Layla HassanL'Etang, Jacquie
College	:	University of Stirling
Date	:	2006
student score	:	2006
Degree	:	Thesis (Ph.D.)
Abstract	:	The thesis presents rich empirical analysis of the role of public relations in facilitating participation in social change in the Arab Gulf. The focus is on what public communication approaches are used and how they are regarded from the perspectives of the key social actors. It presents an historical and sociological background of public communication and media in the Arab Gulf. Moreover, it provides in-depth analysis of two empirical case studies in the Arab Gulf: Ghiras, the national drugs prevention programme in Kuwait, and Be Free, the voluntary anti-child abuse programme in Bahrain. This thesis relates the practice of public communication in the Arab Gulf society to Arabic culture and ethics. The thesis uses a qualitative constructivist paradigm to “re-construct” the multiple realities initially constructed by social actors in the cases to provide original insights on the role of public communication and public relations in social change in the Arab Gulf. It presents a new perspective of 'social change' in the two cases that is tied to Islamic ethics. Besides, it re-constructs original Arabic-oriented understanding of 'relational' and 'persuasion' approaches, which differs from the Western paradigm. One of the key contributions of the thesis is its adaptation of relevant Western communication models to the empirical Arab Gulf cases to identify some of the crucial factors of the practice and role of public communication in the Arab Gulf. The unique contribution of this thesis is that it develops a greater understanding of alternative cultural context that might contribute to the adaptations of existing theory and therefore a first step towards new models. It introduces a theoretical framework for other scholars to develop an Arabic public communication ethics theory and to build up a cultural model of the practice of public communication and public relations in the Arab Gulf. The thesis generates key theoretical implications that contribute to the theoretical discussion on the value and role of media, public relations, social marketing, and public communication in the Arab Gulf society at the age of globalisation.
Subject	:	public relations; social marketing; health promotion; communication ethics; culture; media; social change; Persian Gulf Public relations; Persian Gulf Communication; Drug abuse Prevention Kuwait Case studies; Child abuse Prevention Bahrain Case studies
Added Entry	:	L'Etang, Jacquie
Added Entry	:	University of Stirling