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" Database marketing : "
Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin.
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BL
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| Record Number
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809525
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| Doc. No
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b623541
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| Main Entry
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Blattberg, Robert C.,1942-
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| Title & Author
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Database marketing : : analyzing and managing customers /\ Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin.
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| Publication Statement
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New York, NY :: Springer,, ©2008.
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| Series Statement
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International series in quantitative marketing,
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| Page. NO
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1 online resource (text (XXIV, 871 p.)) :: figure, table
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| ISBN
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9780387725796
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: 0387725792
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: 9780387725789
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: 0387725784
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| Bibliographies/Indexes
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Met lit. opg.-Index.
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| Subject
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Database marketing.
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| Subject
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Consumer profiling.
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Consumer profiling.
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Database marketing.
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Relationele databanken.
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Marketing.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.126
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| NLM classification
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85.40bcl
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| Added Entry
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Kim, Byung-Do.
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Neslin, Scott A.,1952-
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Kim, Pyŏng-do,1958-
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