| Document Type
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BL
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| Record Number
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809897
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| Doc. No
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GBB8O4212b623913
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| Main Entry
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Looy, Amy Van
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| Title & Author
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Social media management : : technologies and strategies for creating business value /\ Amy Van Looy.
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| Series Statement
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Springer texts in business and economics,
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| Page. NO
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1 online resource (xix, 250 pages) :: illustrations
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| ISBN
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9783319219905
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: 3319219901
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: 3319219898
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: 9783319219899
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9783319219899
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up.
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| Abstract
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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
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| Subject
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Social media.
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Internet marketing.
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Business-- Computer network resources.
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Business Economics-- Information Management.
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Business Economics-- Marketing-- General.
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Computers-- Electronic Commerce.
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Business Economics-- Human Resources Personnel Management.
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Business mathematics systems.
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Sales marketing.
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Business applications.
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Personnel human resources management.
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Business Economics-- Industries-- Media Communications Industries.
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Media, information communication industries.
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| Subject
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Business-- Computer network resources.
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| Subject
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Internet marketing.
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| Subject
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Social media.
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| Dewey Classification
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659.14/4
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| LC Classification
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HF5415.1265
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