The effects of brands and country of origin on consumers' buying intention in Saudi Arabia

منو

" The effects of brands and country of origin on consumers' buying intention in Saudi Arabia "
Al-Rajhi, Khalid Sulaiman

Document Type	:	Latin Dissertation
Record Number	:	829387
Doc. No	:	TLets500227
Main Entry	:	Al-Rajhi, Khalid Sulaiman
Title & Author	:	The effects of brands and country of origin on consumers' buying intention in Saudi Arabia\ Al-Rajhi, Khalid Sulaiman
College	:	University of Glasgow
Date	:	2008
student score	:	2008
Degree	:	Thesis (Ph.D.)
Abstract	:	The final limitation was related to the difficulty of conducting the focus group in such a conservative country, particularly when the participants were women, as was the case in this research. Suggestions are made for further studies that could enrich the literature in this area. These are, firstly, that the differential relevance and importance of the different dimensions of the COO and branded product constructs for different products and different consumers’ require further examination. Secondly, methodologically, more comprehensive analytical models could be used and, lastly, a full re-modelling of the research model utilised in this study is suggested.
Subject	:	HF Commerce ; HC Economic History and Conditions
Added Entry	:	University of Glasgow