Developing an integrated model to support effective customer relationships management implementation...

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" Developing an integrated model to support effective customer relationships management implementation within the private sector of the Kingdom of Saudi Arabia "
Sanad, Ahmed Abdullah

Document Type	:	Latin Dissertation
Record Number	:	830800
Doc. No	:	TLets585444
Main Entry	:	Sanad, Ahmed Abdullah
Title & Author	:	Developing an integrated model to support effective customer relationships management implementation within the private sector of the Kingdom of Saudi Arabia\ Sanad, Ahmed Abdullah
College	:	De Montfort University
Date	:	2012
student score	:	2012
Degree	:	Thesis (Ph.D.)
Abstract	:	A successful Customer Relationships Management (CRM) implementation helps organisations to obtain competitive advantages over others by improving customer satisfaction and loyalty, increasing revenue and reducing operating costs. Effective CRM implementation has become more and more important owing to the huge percentage of failures that occur. This year, organisations are expected to spend about
Subject	:	Customer Relationships Management ; CRM ; Institution Theory ; grounded theory ; Developing Countries Critical Success Factors
Added Entry	:	De Montfort University