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" The art of strategy : "
Hwy-Chang Moon.
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BL
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| Record Number
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839512
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| Main Entry
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Mun, Hwi-chʻang
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| Title & Author
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The art of strategy : : Sun Tzu, Michael Porter, and beyond /\ Hwy-Chang Moon.
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| Publication Statement
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Cambridge, United Kingdom :: Cambridge University Press,, 2018.
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, ©2018
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| Page. NO
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xviii, 315 pages :: illustrations ;; 24 cm
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| ISBN
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1108455808
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: 1108470300
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: 9781108455800
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: 9781108470308
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9781108626897
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| Bibliographies/Indexes
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Includes bibliographical references (pages 295-306) and index.
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| Contents
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Getting started: overall assessment -- Economic consideration -- Avoiding competition -- Competitive positioning -- Enhanced advantage -- Unique positioning -- Overcoming disadvantages -- Strategic flexibility -- Extended strategies -- Location advantage -- International strategy -- Superior power -- Information advantage.
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| Abstract
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"When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy."--Publisher's description
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| Subject
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Sunzi,active 6th century B.C., Sunzi bing fa.
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Sunzi,active 6th century B.C.-- Criticism and interpretation.
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Sunzi,active 6th century B.C.
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Porter, Michael E.,1947-Influence.
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Porter, Michael E.,1947-
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Competition.
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Military art and science, Early works to 1800.
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Strategic planning.
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Competition.
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Influence (Literary, artistic, etc.)
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Integration
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Militär
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Military art and science.
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Strategic planning.
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Strategie
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Strategisches Management
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Sunzi bing fa (Sunzi)
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| Dewey Classification
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355.02
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| LC Classification
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U101.S96M86 2018
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U102.M86 2018
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