| Document Type
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BL
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| Record Number
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839763
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| Main Entry
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Leroux Miller, Kivi,1969-
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| Title & Author
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Content marketing for nonprofits : : a communications map for engaging your community, becoming a favorite cause, and raising more money /\ Kivi Leroux Miller.
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| Publication Statement
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San Francisco :: Jossey-Bass,, [2013]
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| Series Statement
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The Jossey-Bass nonprofit guidebook series
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| Page. NO
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1 online resource (xxxi, 392 pages) :: illustrations
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| ISBN
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111872237X
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: 1118722388
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: 1118722396
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: 1299805183
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: 9781118722374
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: 9781118722381
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: 9781118722398
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: 9781299805187
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1118444027
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9781118444023
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
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| Abstract
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Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many d.
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| Subject
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Nonprofit organizations-- Marketing.
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| Subject
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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Nonprofit organizations-- Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HD62.6
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