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" Marketing / "
by Jeanette McMurtry, MBA, with Alexander Hiam.
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BL
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| Record Number
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840227
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| Main Entry
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McMurtry, Jeanette Maw
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| Title & Author
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Marketing /\ by Jeanette McMurtry, MBA, with Alexander Hiam.
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| Edition Statement
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5th edition.
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| Publication Statement
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Hoboken, New Jersey :: John Wiley & Sons, Inc.,, [2017]
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, ©2017
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| Series Statement
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For dummies
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Learning made easy
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| Page. NO
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xiv, 392 pages ;; 23 cm.
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| ISBN
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1119365570
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: 9781119365570
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| Notes
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Includes index.
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| Contents
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Marketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI).
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| Abstract
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Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
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| Subject
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Marketing-- Management.
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Marketing.
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Commerce.
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Marketing-- methods.
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Marketing-- Management.
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Marketing-- Management.
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Marketing.
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Marketing.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.13.M36945 2017
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| NLM classification
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F713.50clc
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| Added Entry
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Hiam, Alexander
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| Cover Title
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Marketing for dummies
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