| Document Type
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BL
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| Record Number
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840905
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| Title & Author
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Process innovation in the global fashion industry /\ Byoungho Ellie Jin, Elena Cedrola, editors.
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| Publication Statement
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New York, NY :: Palgrave Macmillan,, [2019]
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| Series Statement
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Palgrave Studies in Practice: Global Fashion Brand Management,
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| Page. NO
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1 online resource :: illustrations (black and white)
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| ISBN
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1137523522
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: 1349706442
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: 1349706450
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: 9781137523525
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: 9781349706440
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: 9781349706457
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1137523514
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9781137523518
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| Notes
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Table of Contents Chapter 1. Process Innovation: Hidden Secret to Success and Efficiency Byoungho Ellie Jin, Elena Cedrola, & Naeun Lauren Kim Chapter 2. Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain Paola Signori & Simone Guercini Chapter 3. MUJI: Brand Concept Creates Process Innovation Akiko Masuda Chapter 4. Arena Water Instinct: Process Innovation Built-in the Company DNA Elena Cedrola, Ksenia Silchenko, & Stefania Masè Chapter 5. Trunk Club: Revolutionizing the Retail Model in Fashion Dipali Modi & Li Zhao.
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| Contents
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Intro; Preface; Contents; Notes on Contributors; List of Figures; List of Tables; Chapter 1: Process Innovation: Hidden Secret to Success and Efficiency; Introduction; The Concept and Characteristics of Process Innovation; Process Innovation in the Global Fashion Industry; Process Innovation with Agile Supply Chain; Process Innovation During Product Development; Process Innovation During Production: Mass Customization and Speed Factories; Process Innovation During Order Fulfillment: Cross-Docking, Robotic Fulfillment, and Drone Delivery
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Chapter 3: MUJI: Brand Concept Creates Process InnovationIntroduction; Company Overview; Company History; MUJI's Production; Brand Portfolio; Industry Background in the Home Country; Analyses of MUJI's Success; Brand Concept; Unique Product Development Method: The MUJI Way; Three Principles of Product Development; Communication; Tag Label; Articles on Lifestyle Solutions; Online and Smartphone Application Tools; Discussion and Implications; References; Chapter 4: Arena Water Instinct: Process Innovation Built-in the Company DNA; Introduction; Company Overview; Main Product Lines
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Company HistoryArena's "Water Instinct" and the Concept of Innovation; Process Innovation: Outsourcing, Insourcing, and Logistics; Organizational Model and Management System Innovation; R & D and Product Innovation; Innovation in Communication; Discussion and Implications; References; Chapter 5: Trunk Club: Revolutionizing the Retail Model in Fashion; Introduction; Company Overview; The Trunk Club Business Model; Customer Segment and Value Propositions; Sales Channels and Distribution; Customer Relationships; Revenue Stream; Key Resources; Marketing and Advertising; Competitor Analysis
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Process Innovation at the Store Operation and Service Level: RFID, AI-enabled Services and Smart StoresDiscussion and Implications; References; Chapter 2: Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain; Introduction; Overview of Tessilform Group; History and Philosophy of Patrizia Pepe; Unconventional Innovation; A Thinking Organization; The "Integrated System" Business Model; Continuous Process Innovation and "Collaborative Experimentation" Along the Supply Chain; Discussion and Implications; References
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SWOT AnalysisDiscussion and Implications; References; Index
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| Abstract
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"This book highlights the managerial implications related to reducing the operation costs and improving the customer service. The theoretical framework of process innovation is supported by case studies from different perspectives. An interesting to read for both scholars and practitioners."--Riccardo Resciniti, Full Professor of International Management and Marketing, University of Sannio, Italy and President, Società Italiana Marketing Process innovations - an improved way of doing things - help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.
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| Subject
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Clothing trade-- Economic aspects.
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| Subject
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Organizational effectiveness.
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| Subject
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Clothing trade-- Economic aspects.
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| Subject
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Organizational effectiveness.
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| Dewey Classification
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687
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| LC Classification
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HD9940.A2P76 2019
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| Added Entry
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Cedrola, Elena,1965-
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Jin, Byoungho
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