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" Marketing strategy : "


Document Type : BL
Record Number : 840909
Main Entry : Palmatier, Robert W.
Title & Author : Marketing strategy : : based on first principles and data analytics /\ Robert W. Palmatier, Shrihari Sridhar.
Publication Statement : London :: Palgrave,, 2017.
Page. NO : xxix, 288 pages :: illustrations ;; 25 cm
ISBN : 1137526238
: : 9781137526236
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : "A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets."--Publisher's description.
Subject : Marketing-- Data processing.
Subject : Marketing.
Subject : Strategic planning.
Subject : Business and Management.
Subject : Marketing-- Data processing.
Subject : Marketing.
Subject : Strategic planning.
Dewey Classification : ‭658.87‬
LC Classification : ‭HF5415‬‭.P36 2017‬
Added Entry : Sridhar, Shrihari.
copyhttps://lib.clisel.com/site/catalogue/840909
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