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" Strategic writing : "
Charles Marsh, David W. Guth, Bonnie Poovey Short.
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BL
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| Record Number
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841120
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| Main Entry
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Marsh, Charles,1955-
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| Title & Author
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Strategic writing : : multimedia writing for public relations, advertising and more /\ Charles Marsh, David W. Guth, Bonnie Poovey Short.
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| Edition Statement
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Fourth edition.
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| Publication Statement
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New York, NY :: Routledge,, 2018.
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, ©2018
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| Page. NO
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vii, 348 pages :: illustrations ;; 26 cm
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| ISBN
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1138037109
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: 1138037125
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: 9781138037106
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: 9781138037120
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9781315178035 (ebk)
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Machine generated contents note: SECTION 1 Strategic Writing -- 1A.Introduction -- 1B.The Importance of Good Writing -- 1C.Research, Planning and the Writing Process -- 1D.Writing for the Web -- 1E.Writing for Social Media -- 1F.Broadcast/Podcast Writing -- 1G.Strategic Design -- 1H.Integrated Marketing Communications -- 1I.Ethics and Strategic Writing -- 1J.Diversity and Strategic Writing -- 1K.Persuasion and Strategic Writing -- 1L.The Law and Strategic Writing -- 1M.Jobs in Strategic Writing -- SECTION 2 Strategic Writing in Public Relations -- 2A.Introduction -- 2B.Social Media in Public Relations -- 2C.Microblogs and Status Updates -- 2D.Blogs -- 2E.Podcasts -- 2F.Websites -- 2G.News Release Guidelines -- 2H.Announcement News Releases -- 2I.Feature News Releases -- 2J.Hybrid News Releases -- 2K.Social Media News Releases -- 2L.Media Advisories -- 2M.Pitches -- 2N.Video News Releases and Organizational Storytelling -- 2O.Digital Newsrooms and Media Kits -- 2P.Backgrounders
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Note continued: 2Q.Fact Sheets -- 2R.Photo Opportunity Advisories -- 2S.Newsletter and Magazine Stories -- 2T.Annual Reports -- 2U.Speeches -- SECTION 3 Strategic Writing in Advertising -- 3A.Introduction -- 3B.Social Media in Advertising -- 3C.Strategic Message Planners -- 3D.Print Advertisements -- 3E.Radio Advertisements -- 3F.Television Advertisements -- 3G.Web and Mobile Advertisements -- 3H.Radio and TV Promotions -- 3I.Radio and TV Public Service Announcements -- SECTION 4 Strategic Writing in Sales and Marketing -- 4A.Introduction -- 4B.Social Media in Sales and Marketing -- 4C.Content Marketing -- 4D.Proposals and Marketing Communications Plans -- 4E.Mobile Messages -- 4F.Sales Letters and E-Blasts -- 4G.Fundraising Letters and E-Blasts -- 4H.Brochures -- SECTION 5 Strategic Writing in Business Communication -- 5A.Introduction -- 5B.Social Media in Business Communication -- 5C.Business Correspondence -- 5D.Good-News Correspondence
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Note continued: 5E.Bad-News Correspondence -- 5F.Request Correspondence -- 5G.Job-Request Correspondence -- 5H.Resumes -- 5I.Memoranda -- 5J.Business Reports -- Appendices -- A.A Concise Guide to Punctuation -- B.A Concise Guide to Grammar -- C.A Concise Guide to Style -- D.Tips for Oral Presentations.
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Business report writing, Problems, exercises, etc.
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Business writing, Problems, exercises, etc.
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Business report writing.
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Business writing.
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| Subject
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Textproduktion
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| Dewey Classification
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808.06/665
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| LC Classification
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PE1479.B87M35 2018
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| Added Entry
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Guth, David
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