| Document Type
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BL
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| Record Number
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841457
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| Uniform Title
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EMarketing excellence
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| Main Entry
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Chaffey, Dave,1963-
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| Title & Author
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Digital marketing excellence : : planning, optimizing and integrating online marketing /\ Dave Chaffey and PR Smith.
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| Edition Statement
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Fifth edition.
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| Publication Statement
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London ;New York :: Routledge, Taylor & Francis Group,, 2017.
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| Page. NO
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xxvii, 660 pages ;; 26 cm
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| ISBN
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113819168X
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: 1138191701
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: 9781138191686
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: 9781138191709
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9781315640341
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9781317276715 (Mobipocket ebook)
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9781317276722 (ePub ebook)
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9781317276739 (PDF ebook)
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| Notes
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Revised edition of the authors' eMarketing excellence, originally published in 2002.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
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| Abstract
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"Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation."--
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| Subject
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Internet marketing.
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| Subject
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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| Subject
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BUSINESS ECONOMICS-- Marketing.
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| Subject
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Business and Management.
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| Subject
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Business and Management.
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| Subject
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Internet marketing.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.S615 2017
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| NLM classification
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HS 41121 SMI.uk-btusl
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| Added Entry
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Smith, P. R., (Paul Russell),1957-
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