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" Think like a UX researcher : "
David Travis and Philip Hodgson.
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BL
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| Record Number
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841884
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| Main Entry
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Travis, David,1960-
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| Title & Author
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Think like a UX researcher : : how to observe users, influence design, and drive strategy /\ David Travis and Philip Hodgson.
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| Publication Statement
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Boca Raton :: Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc,, 2019.
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| Page. NO
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1 online resource.
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| ISBN
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0429430787
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: 0429773994
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: 0429774001
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: 042977401X
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: 9780429430787
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: 9780429773990
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: 9780429774003
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: 9780429774010
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1138365297
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1138365351
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9781138365292
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9781138365353
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| Contents
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Setting the stage -- Planning user experience research -- Conducting user experience research -- Analyzing user experience research -- Persuading people to take action on the results of user experience research -- Building a career in user experience.
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| Abstract
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Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team's UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
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| Subject
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User interfaces (Computer systems)-- Design.
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User interfaces (Computer systems)-- Evaluation.
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User-centered system design.
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COMPUTERS / User Interfaces
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User interfaces (Computer systems)-- Design.
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User interfaces (Computer systems)-- Evaluation.
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User-centered system design.
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| Dewey Classification
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005.4/37
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| LC Classification
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QA76.9.U83T73 2019eb
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| Added Entry
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Hodgson, Philip,1950-
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