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" Absolute essentials of strategic management / "
Barry J. Witcher.
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BL
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| Record Number
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841885
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| Main Entry
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Witcher, Barry
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| Title & Author
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Absolute essentials of strategic management /\ Barry J. Witcher.
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| Publication Statement
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Milton Park, Abingdon, Oxon ;New York, NY :: Routledge,, 2020.
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, ©2020
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| Series Statement
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Absolute essentials
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| Page. NO
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1 online resource
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| ISBN
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0429430795
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: 0429774028
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: 0429774036
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: 0429774044
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: 9780429430794
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: 9780429774027
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: 9780429774034
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: 9780429774041
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1138365378
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9781138365377
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| Notes
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"Routledge focus."
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| Abstract
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Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
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| Subject
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Case method.
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Strategic planning.
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BUSINESS ECONOMICS-- General.
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BUSINESS ECONOMICS-- Strategic Planning.
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Case method.
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Strategic planning.
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| Dewey Classification
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658.4012
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| LC Classification
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HD30.28.W58 2020
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