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" Entrepreneurial marketing : "


Document Type : BL
Record Number : 842624
Main Entry : Nijssen, E. J., (Edwin Jacob),1963-
Title & Author : Entrepreneurial marketing : : an effectual approach /\ Edwin J. Nijssen.
Edition Statement : Second Edition.
Publication Statement : New York :: Routledge,, 2017.
Page. NO : 1 online resource
ISBN : 1138712906
: : 1138712914
: : 1315199866
: : 1351777327
: : 1351777335
: : 1351777343
: : 9781138712904
: : 9781138712911
: : 9781315199863
: : 9781351777322
: : 9781351777339
: : 9781351777346
: 9781138712904 (hardback : alk. paper)
Notes : Revised edition of the author's Entrepreneurial marketing, 2014.
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Preface -- Using marketing to create a new business with radically new product ideas -- Identifying an application and market -- Segmentation and positioning to maximise the value of a new technology and product application -- Adoption, diffusion, and understanding lead customers -- Competitive and market considerations -- The customer development process -- Developing a marketing and sales programme -- The role of sales in customer development -- Developing the new firm¿s marketing and sales capabilities -- References.
Subject : Entrepreneurship.
Subject : Marketing-- Management.
Subject : New products-- Marketing.
Subject : Small business marketing.
Subject : BUSINESS ECONOMICS-- Industrial Management.
Subject : BUSINESS ECONOMICS-- Management Science.
Subject : BUSINESS ECONOMICS-- Management.
Subject : BUSINESS ECONOMICS-- Organizational Behavior.
Subject : Entrepreneurship.
Subject : Marketing-- Management.
Subject : New products-- Marketing.
Subject : Small business marketing.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415.153‬
copyhttps://lib.clisel.com/site/catalogue/842624
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