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" Managerial economics and business strategy / "
Michael R. Baye, Bert Elwert Professor of Business Economics & Public Policy, Kelley School of Business, Indiana University, Jeffrey T. Prince, Associate Professor of Business Economics & Public Policy, Harold A. Poling Chair in Strategic Management, Kelley School of Business, Indiana University.
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BL
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| Record Number
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843135
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| Main Entry
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Baye, Michael R.,1958-
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| Title & Author
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Managerial economics and business strategy /\ Michael R. Baye, Bert Elwert Professor of Business Economics Public Policy, Kelley School of Business, Indiana University, Jeffrey T. Prince, Associate Professor of Business Economics Public Policy, Harold A. Poling Chair in Strategic Management, Kelley School of Business, Indiana University.
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| Edition Statement
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Ninth edition.
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| Publication Statement
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New York, NY :: McGraw-Hill Education,, [2017]
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| Series Statement
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The McGraw-Hill series Economics
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| Page. NO
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xxvii, 548 pages ;; 27 cm.
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| ISBN
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1259251381
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: 1259290611
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: 9781259251382
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: 9781259290619
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Contents
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The fundamentals of managerial economics -- Market forces : demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The production process and costs -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic, and monopolistically competitive markets -- Basic oligopoly models -- Game theory : inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- Advanced topics in business strategy -- A manager's guide to government in the marketplace -- Case study.
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| Subject
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Managerial economics.
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Strategic planning.
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Managerial economics.
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Strategic planning.
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| Dewey Classification
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338.5024/658
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| LC Classification
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HD30.22.B38 2017
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| Added Entry
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Prince, Jeff
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