| Document Type
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BL
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| Record Number
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843178
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| Main Entry
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Cardon, Peter W.
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| Title & Author
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Business communication : : developing leaders for a networked world /\ Peter W. Cardon.
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| Edition Statement
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Third edition.
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| Publication Statement
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New York, NY :: McGraw-Hill Education,, [2018]
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, ©2018
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| Page. NO
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xxviii, 578 pages :: color illustrations ;; 28 cm
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| ISBN
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1259694518
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: 1259921883
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: 1260152464
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: 9781259694516
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: 9781259921889
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: 9781260152463
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Part 1. Introduction to business communication. 1. Establishing credibility -- Part 2. Principles of interpersonal communication. 2. Interpersonal communication and emotional intelligence -- 3. Team communication and difficult conversations -- 4. Communicating across cultures -- Part 3. Principles for business messages. 5. Creating effective business messages -- 6. Improving readability with style and design -- 7. E-mail and other traditional tools for business communication -- 8. Social media for business communication -- Part 4. Types of business messages. 9. Routine business messages -- 10. Persuasive messages -- 11. Bad-News messages -- Part 5. Reports and presentations. 12. Research and business proposals and planning for business proposals -- 13. Completing business proposals and business reports -- 14. Planning presentations -- 15. Delivering presentations -- 16. Employment communication -- Appendixes. Appendix A. Punctuation, number usage, and grammar -- Appendix B: Formatting for letters and memos.
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| Abstract
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"Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world."--Publisher's description.
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| Subject
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Business communication-- Computer network resources.
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Business communication.
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| Subject
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Business enterprises-- Computer networks.
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| Subject
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Business communication-- Computer network resources.
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| Subject
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Business communication.
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| Subject
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Business enterprises-- Computer networks.
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| Subject
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Kommunikation
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| Subject
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Kommunikationsstrategie
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| Subject
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Unternehmen
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| Dewey Classification
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658.4/5
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| LC Classification
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HF5718.C267 2018
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