منو
رکورد قبلیرکورد بعدی

" Understanding business / "


Document Type : BL
Record Number : 843254
Main Entry : Nickels, William G.
Title & Author : Understanding business /\ William Nickels, University of Maryland, College Park, James M. McHugh, Saint Louis CC Forest Park, Susan M. McHugh, Saint Louis CC Forest Park.
Edition Statement : Twelfth edition.
Publication Statement : New York, NY :: McGraw-Hill Education,, 2019.
Page. NO : xxix, 691 pages :: color illustrations, color photographs ;; 28 cm
ISBN : 1259929434
: : 126009233X
: : 126021110X
: : 9781259929434
: : 9781260092332
: : 9781260211108
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans -- Chapter 13 Marketing: Helping Buyers Buy -- GETTING TO KNOW MICHELLE PHAN, FOUNDER OF IPSY -- What Is Marketing? -- The Evolution of Marketing -- CONNECTING THROUGH SOCIAL MEDIA SNAPPING UP A CUSTOMER BASE -- Nonprofit Organizations and Marketing -- The Marketing Mix -- Applying the Marketing Process -- Designing a Product to Meet Consumer Needs -- Setting an Appropriate Price -- Getting the Product to the Right Place -- Developing an Effective Promotional Strategy -- Providing Marketers with Information -- The Marketing Research Process -- The Marketing Environment -- Global Factors -- Technological Factors -- Sociocultural Factors -- Competitive Factors -- SPOTLIGHT ON SMALL BUSINESS CREATING MASS APPEAL FOR A CUSTOM PRODUCT -- Economic Factors -- Two Different Markets: Consumer and Business-to-Business (B2B) -- The Consumer Market -- Segmenting the Consumer Market -- Reaching Smaller Market Segments -- Building Marketing Relationships -- The Consumer Decision-Making Process -- ADAPTING TO CHANGE BUILDING RELATIONSHIPS BY BUILDING SUBSCRIBERS -- The Business-to-Business Market -- Your Prospects in Marketing -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Dunkin' Donuts and the 4 Ps -- Notes -- Chapter 14 Developing and Pricing Goods and Services -- GETTING TO KNOW ANTHONY KATZ, FOUNDER OF HYPERICE -- Product Development and the Total Product Offer -- CONNECTING THROUGH SOCIAL MEDIA PLAYING WITH THE SOCIAL GAMING STARS -- Distributed Product Development -- Product Lines and the Product Mix -- Product Differentiation -- Marketing Different Classes of Consumer Goods and Services -- Marketing Industrial Goods and Services -- Packaging Changes the Product -- The Growing Importance of Packaging -- Branding and Brand Equity -- MAKING ETHICAL DECISIONS NATURAL GOODS: REALLY FROM NATURE? 362 -- Brand Categories -- REACHING BEYOND OUR BORDERS PLAYING THE NAME GAME -- Generating Brand Equity and Loyalty -- Creating Brand Associations -- Brand Management -- The New-Product Development Process -- Generating New-Product Ideas -- Product Screening -- Product Analysis -- Product Development and Testing -- Commercialization -- The Product Life Cycle -- Example of the Product Life Cycle -- SPOTLIGHT ON SMALL BUSINESS MADE BY MOMMY -- Using the Product Life Cycle -- Competitive Pricing -- Pricing Objectives -- Cost-Based Pricing -- Demand-Based Pricing -- Competition-Based Pricing -- Break-Even Analysis -- Other Pricing Strategies -- How Market Forces Affect Pricing -- Nonprice Competition -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Developing New Products at Domino's -- Notes -- Chapter 15 Distributing Products -- GETTING TO KNOW TONY MCGEE, PRESIDENT AND CEO OF HNM GLOBAL LOGISTICS -- The Emergence of Marketing Intermediaries -- Why Marketing Needs Intermediaries -- SPOTLIGHT ON SMALL BUSINESS WHAT WAS MINE IS NOW YOURS -- How Intermediaries Create Exchange Efficiency -- The Value versus the Cost of Intermediaries -- The Utilities Created by Intermediaries -- Form Utility -- Time Utility -- Place Utility -- CONNECTING THROUGH SOCIAL MEDIA I'M LOVIN' ALL-DAY EGG MCMUFFINS -- Possession Utility -- Information Utility -- Service Utility -- Wholesale Intermediaries -- Merchant Wholesalers -- Agents and Brokers -- Retail Intermediaries -- Retail Distribution Strategy -- Online Retailing and other Nonstore Retailing -- Online Retailing -- Telemarketing -- Vending Machines, Kiosks, Carts, and Pop-Ups -- Direct Selling -- Multilevel Marketing -- Direct Marketing -- Building Cooperation in Channel Systems -- Corporate Distribution Systems -- Contractual Distribution Systems -- Administered Distribution Systems -- Supply Chains -- Logistics: Getting Goods to Consumers Efficiently -- Trains Are Great for Large Shipments -- ADAPTING TO CHANGE ONLINE GROCERY SHOPPING -- Trucks Are Good for Small Shipments to Remote Locations -- Water Transportation Is Inexpensive but Slow -- Pipelines Are Fast and Efficient -- Air Transportation Is Fast but Expensive -- Intermodal Shipping -- The Storage Function -- Tracking Goods -- What All This Means to Your Career -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: FedEx -- Notes -- Chapter 16 Using Effective Promotions -- GETTING TO KNOW MICHAEL DUBIN, COFOUNDER AND CEO OF DOLLAR SHAVE CLUB -- Promotion and the Promotion Mix -- Advertising: Informing, Persuading, and Reminding -- Television Advertising -- CONNECTING THROUGH SOCIAL MEDIA HOW SOCIAL MEDIA MOVE TV RATINGS -- Product Placement -- Infomercials -- Online Advertising -- Social Media Advertising -- Global Advertising -- Personal Selling: Providing Personal Attention -- REACHING BEYOND OUR BORDERS OREO: WORLD'S FAVORITE COOKIE? -- Steps in the Selling Process -- The Business-to-Consumer Sales Process -- Public Relations: Building Relationships -- Publicity: The Talking Arm of PR -- Sales Promotion: Giving Buyers Incentives -- Word of Mouth and Other Promotional Tools -- Social Networking -- Blogging -- Podcasting -- E-Mail Promotions -- Mobile Marketing -- Managing the Promotion Mix: Putting It all Together -- Promotional Strategies -- ADAPTING TO CHANGE OUTDOOR "EYES" ARE PULLING YOU IN -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: SXSW -- Notes -- Part 6 Managing Financial Resources -- Chapter 17 Understanding Accounting and Financial Information -- GETTING TO KNOW SHELLY SUN, CEO OF BRIGHTSTAR CARE -- The Role of Accounting Information -- What Is Accounting? -- The Accounting Cycle -- Using Technology in Accounting -- Understanding Key Financial Statements -- The Fundamental Accounting Equation -- The Balance Sheet -- Classifying Assets -- Liabilities and Owners' Equity Accounts -- The Income Statement -- Revenue -- Cost of Goods Sold -- SPOTLIGHT ON SMALL BUSINESS OUT WITH THE OLD -- IN WITH THE NEW -- Operating Expenses -- Net Profit or Loss -- The Statement of Cash Flows -- The Need for Cash Flow Analysis -- MAKING ETHICAL DECISIONS WHEN YOU ARE JUDGE AND JURY! 448 -- Analyzing Financial Performance Using Ratios -- Liquidity Ratios -- Leverage (Debt) Ratios -- Profitability (Performance) Ratios -- Activity Ratios -- Accounting Disciplines -- Financial Accounting -- Managerial Accounting -- Auditing -- ADAPTING TO CHANGE ACCOUNTING: CSI -- Tax Accounting -- Government and Not-for-Profit Accounting -- REACHING BEYOND OUR BORDERS THE WIDE, WIDE WORLD OF ACCOUNTING -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: The Accounting Function at Goodwill Industries -- Notes -- Chapter 18 Financial Management.
: PROLOGUE: Getting ready for this course and your career -- Learning the Skills you need to Succeed Today and Tomorrow -- Using this course to prepare for your career -- Assessing your Skills and Personality -- Using professional business strategies right now -- Learning to behave like a professional -- Doing your best in college -- Study hints -- Test-taking Hints -- Time Management Hints -- Making the Most of the resources for this course -- Getting the most from this Text -- PART 1. Business Trends: Cultivating a Business in Diverse, Global Environments -- 1. Taking Risks and Making Profits within the Dynamic Business Environment -- Getting to know Ann-Marie Campbell of Home Depot -- Business and Wealth Building -- Revenues, Profits, and Losses -- Matching Risk with Profit -- Standard of Living and Quality of Life -- Responding to the Various Business Stakeholders -- Using business principles in Nonprofit Organizations -- The Importance of Entrepreneurs to the Creation of Wealth -- The Five Factors of Production -- The Business Environment -- The Economic and Legal Environment -- The Technological Environment -- Adapting to Change Up, Up, and Away -- The Competitive Environment -- The Social Environment -- The Global Environment -- Reaching Beyond Our Borders Hollywood Climbs the Great Wall -- The Evolution of U.S. Business -- Progress in the Agricultural and Manufacturing Industries -- Progress in Service Industries -- Adapting to Change Services Expand the Circular Economy -- Your Future in Business -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Grubhub and the Dynamic Business Environment -- Notes -- 2. Understanding Economics and How It Affects Business -- Getting to know Thomas Piketty, Economist -- How Economic Conditions affect Business -- What is Economics? -- The Secret to Creating A Wealthy Economy -- Adam Smith and the Creation of Wealth -- Adapting to Change World Population is Popping -- How Business Benefit the Community -- Understanding Free-Market Capitalism -- How Free Markets work -- How Prices are Determined -- The Economic Concept of Supply -- The Economic Concept of Demand -- The Equilibrium Point, or Market Price -- Competition within Free Markets -- Benefits and Limitations of Free Markets -- Making Ethical Decisions Bad Medicine for Consumers? -- Understanding Socialism -- The Benefits of Socialism -- The Negative Consequences of Socialism -- Understanding Communism -- The Trend toward Mixed Economies -- Understanding the U.S. Economic System -- Key Economic Indicators -- Productivity in the United States -- Reaching Beyond Our Borders Inflation at the Speed of Sound -- Productivity in the Service Sector -- The Business Cycle -- Stabilizing the Economy through Fiscal Policy -- Using Monetary Policy to keep the Economy Growing -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career skills -- Putting Principles to work -- Video Case: Opportunity International: Giving the Poor a Working Chance -- Notes -- Chapter 3 Doing Business in Global Markets -- GETTING TO KNOW INDRA KRISHNAMURTHY NOOYI, CEO OF PEPSICO -- The Dynamic Global Market -- Why Trade with Other Nations? -- The Theories of Comparative and Absolute Advantage -- Getting Involved in Global Trade -- Importing Goods and Services -- Exporting Goods and Services -- Measuring Global Trade -- CONNECTING THROUGH SOCIAL MEDIA MY HOME IS YOUR HOME -- Strategies for Reaching Global Markets -- Licensing -- Exporting -- Franchising -- ADAPTING TO CHANGE MANY FLAGS FLY OVER THE GOLDEN ARCHES -- Contract Manufacturing -- International Joint Ventures and Strategic Alliances -- Foreign Direct Investment -- Forces Affecting Trading in Global Markets -- Sociocultural Forces -- Economic and Financial Forces -- Legal and Regulatory Forces -- Physical and Environmental Forces -- Trade Protectionism -- MAKING ETHICAL DECISIONS EXPORTING YOUR PROBLEMS AWAY -- The World Trade Organization -- Common Markets -- The North American and Central American Free Trade Agreements -- The Future of Global Trade -- The Challenge of Offshore Outsourcing -- Globalization and Your Future -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Electra Bicycle Company -- Notes -- Chapter 4 Demanding Ethical and Socially Responsible Behavior -- GETTING TO KNOW AARON AND EVAN STEED, CO-FOUNDER OF MEATHEAD MOVERS -- Ethics Is More Than Legality -- Ethical Standards Are Fundamental -- Ethics Begins with Each of Us -- Managing Businesses Ethically and Responsibly -- MAKING ETHICAL DECISIONS ETHICS BEGINS WITH YOU -- Setting Corporate Ethical Standards -- Corporate Social Responsibility -- Responsibility to Customers -- Responsibility to Investors -- Responsibility to Employees -- Responsibility to Society and the Environment -- Social Auditing -- International Ethics and Social Responsibility -- REACHING BEYOND OUR BORDERS ETHICAL CULTURE CLASH -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Warby Parker/VisionSpring -- Notes -- Part 2 Business Ownership: Starting a Small Business -- Chapter 5 How to Form a Business -- GETTING TO KNOW PETER CANCRO, FOUNDER OF JERSEY MIKE'S SUBS -- Basic Forms of Business Ownership -- Sole Proprietorships -- Advantages of Sole Proprietorships -- Disadvantages of Sole Proprietorships -- Partnerships -- Advantages of Partnerships -- Disadvantages of Partnerships -- Corporations -- Advantages of Corporations -- MAKING ETHICAL DECISIONS GOOD BUSINESS, BAD KARMA? -- Disadvantages of Corporations -- Individuals Can Incorporate -- ADAPTING TO CHANGE KICKSTARTING A BENEFIT CORPORATION -- S Corporations -- Limited Liability Companies -- Corporate Expansion: Mergers and Acquisitions -- Franchises -- Advantages of Franchises -- Disadvantages of Franchises -- SPOTLIGHT ON SMALL BUSINESS UNLOCKING A GROWING FRANCHISE -- Diversity in Franchising -- Home-Based Franchises -- E-Commerce in Franchising -- Using Technology in Franchising -- Franchising in Global Markets -- Cooperatives -- Which Form of Ownership Is for You? -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Domino's Still Rolling in the Dough -- Notes -- Chapter 6 Entrepreneurship and Starting a Small Business -- GETTING TO KNOW TRISTAN WALKER, FOUNDER OF WALKER AND COMPANY -- The Job-Creating Power of Entrepreneurs in the United States -- Why People Take the Entrepreneurial Challenge -- SPOTLIGHT ON SMALL BUSINESS STUDENT START-UPS -- What Does It Take to Be an Entrepreneur? -- Turning Your Passions and Problems into Opportunities -- Entrepreneurial Teams -- Entrepreneurship within Firms -- Micropreneurs and Home-Based Businesses -- Online Businesses -- Encouraging Entrepreneurship: What Government Can Do -- Getting Started in Small Business -- Small versus Big Business -- Importance of Small Businesses -- Small-Business Success and Failure -- Learning About Small-Business Operations -- Learn from Others -- Get Some Experience -- Take Over a Successful Firm.
: GETTING TO KNOW KATHY WALLER, EXECUTIVE VICE PRESIDENT AND CFO OF COCA-COLA -- The Role of Finance and Financial Managers -- The Value of Understanding Finance -- What Is Financial Management? -- Financial Planning -- Forecasting Financial Needs -- Working with the Budget Process -- Establishing Financial Controls -- The Need for Operating Funds -- Managing Day-by-Day Needs of the Business -- Controlling Credit Operations -- Acquiring Needed Inventory -- Making Capital Expenditures -- MAKING ETHICAL DECISIONS NOT WHAT THE DOCTOR ORDERED! -- Alternative Sources of Funds -- Obtaining Short-Term Financing -- Trade Credit -- Family and Friends -- Commercial Banks -- Different Forms of Short-Term Loans -- Factoring Accounts Receivable -- ADAPTING TO CHANGE FINANCING JUST A CLICK AWAY -- Commercial Paper -- Credit Cards -- Obtaining Long-Term Financing -- Debt Financing -- Equity Financing -- Comparing Debt and Equity Financing -- SPOTLIGHT ON SMALL BUSINESS LOOKING FOR A SLAM DUNK -- Lessons Learned from the Financial Crisis and Great Recession -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Starting Up: Tom and Eddie's -- Notes -- Chapter 19 Using Securities Markets for Financing and Investing Opportunities -- GETTING TO KNOW JIM CRAMER, HOST OF CNBC'S MAD MONEY -- The Function of Securities Markets -- The Role of Investment Bankers -- Stock Exchanges -- CONNECTING THROUGH SOCIAL MEDIA JOBS ACT RULES CROWDINVESTING -- Securities Regulations and the Securities and Exchange Commission -- Foreign Stock Exchanges -- How Businesses Raise Capital by Selling Stock -- Advantages and Disadvantages of Issuing Stock -- Issuing Shares of Common Stock -- Issuing Shares of Preferred Stock -- How Businesses Raise Capital by Issuing Bonds -- Learning the Language of Bonds -- Advantages and Disadvantages of Issuing Bonds -- Different Classes of Bonds -- Special Bond Features -- How Investors Buy Securities -- Investing through Online Brokers -- ADAPTING TO CHANGE R2-D2 TO THE INVESTOR'S RESCUE -- Choosing the Right Investment Strategy -- MAKING ETHICAL DECISIONS MONEY GOING UP IN SMOKE -- Reducing Risk by Diversifying Investments -- Investing in Stocks -- Stock Splits -- Buying Stock on Margin -- Understanding Stock Quotations -- Investing in Bonds -- Investing in High-Risk (Junk) Bonds -- Investing in Mutual Funds and Exchange-Traded Funds -- Understanding Stock Market Indicators -- Riding the Market's Roller Coaster -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Where Did All My Money Go? -- Notes -- Chapter 20 Money, Financial Institutions, and the Federal Reserve -- GETTING TO KNOW JANET YELLEN, CHAIR OF THE FEDERAL RESERVE -- Why Money Is Important -- What Is Money? -- ADAPTING TO CHANGE SAYING GOODBYE TO BEN FRANKLIN -- Managing Inflation and the Money Supply -- The Global Exchange of Money -- Control of the Money Supply -- Basics about the Federal Reserve -- The Reserve Requirement -- Open-Market Operations -- The Discount Rate -- The Federal Reserve's Check-Clearing Role -- The History of Banking and the Need for the Fed -- Banking and the Great Depression -- The U.S. Banking System -- Commercial Banks -- Services Provided by Commercial Banks -- Services to Borrowers -- Savings and Loan Associations (S&Ls) -- Credit Unions -- Other Financial Institutions (Nonbanks) -- MAKING ETHICAL DECISIONS AN OPEN AND SHUT OPTION -- The Banking Crisis and How the Government Protects Your Money -- SPOTLIGHT ON SMALL BUSINESS BECOMING YOUR BEST FRIEND IN BANKING -- Protecting Your Funds -- The Federal Deposit Insurance Corporation (FDIC) -- The Savings Association Insurance Fund (SAIF) -- The National Credit Union Administration (NCUA) -- Using Technology to Make Banking More Efficient -- Online Banking -- International Banking and Banking Services -- Leaders in International Banking -- The World Bank and the International Monetary Fund -- REACHING BEYOND OUR BORDERS NEW DAY, NEW ISSUES ACROSS THE GLOBE -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: The Financial Crisis -- Notes -- Bonus Chapters -- Bonus Chapter A Working within the Legal Environment -- GETTING TO KNOW ALANNA RUTHERFORD, ATTORNEY -- The Case for Laws -- Statutory and Common Law -- Administrative Agencies -- Tort Law -- Product Liability -- Legally Protecting Ideas: Patents, Copyrights, and Trademarks -- Sales Law: The Uniform Commercial Code -- Warranties -- Negotiable Instruments -- Contract Law -- Breach of Contract -- Promoting Fair and Competitive Business Practices -- The History of Antitrust Legislation -- Laws to Protect Consumers -- Tax Laws -- Bankruptcy Laws -- Deregulation versus Regulation -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Notes -- Bonus Chapter B Using Technology to Manage Information -- GETTING TO KNOW BEN FRIED, CIO OF GOOGLE -- The Role of Information Technology -- Evolution from Data Processing to Business Intelligence -- How Information Technology Changes Business -- Types of Information -- Managing Information -- Big Data and Data Analytics -- Using Information from Social Media -- The Heart of Knowledge Management: The Internet -- Intranets -- Extranets -- Virtual Private Networks -- Broadband Technology -- Social Media and Web 2.0 -- Web 3.0 -- Who's the "Boss" of the Internet? -- Virtual Networking and Cloud Computing -- Effects of Information Technology on Management -- Human Resource Issues -- Security Issues -- Privacy Issues -- Stability Issues -- TECHNOLOGY AND YOU -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Notes -- Bonus Chapter C Managing Risk -- GETTING TO KNOW OLZA "TONY" NICELY, CEO OF GEICO -- Understanding Business Risks -- How Rapid Change Affects Risk Management -- Managing Risk -- Reducing Risk -- Avoiding Risk -- Self-Insuring -- Buying Insurance to Cover Risk -- What Risks Are Uninsurable? -- What Risks Are Insurable? -- Understanding Insurance Policies -- Rule of Indemnity -- Types of Insurance Companies -- Insurance Coverage for Various Kinds of Risk -- Health Insurance -- Health Savings Accounts -- Disability Insurance -- Workers' Compensation -- Liability Insurance -- Life Insurance for Businesses -- Insurance Coverage for Home-Based Businesses -- The Risk of Damaging the Environment -- Protection from Cyber Attacks -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Notes -- Bonus Chapter D Managing Personal Finances -- GETTING TO KNOW ALEXA VON TOBEL, FOUNDER AND CEO OF LEARNVEST -- The Need for Personal Financial Planning -- Financial Planning Begins with Making Money -- Six Steps to Controlling Your Assets -- Building Your Financial Base -- Real Estate: Historically, a Relatively Secure Investment -- Tax Deductions and Home Ownership -- Where to Put Your Savings -- Learning to Manage Credit -- Protecting Your Financial Base: Buying Insurance -- Health Insurance -- Disability Insurance -- Homeowner's or Renter's Insurance -- Other Insurance -- Planning Your Retirement -- Social Security -- Individual Retirement Accounts (IRAs) -- Simple IRAs -- 401(k) Plans -- Keogh Plans -- Financial Planners -- Estate Planning -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Notes -- Epilogue Getting the Job You Want -- Job Search Strategy -- Searching for Jobs Online -- Job Search Resources -- Writing Your Résumé -- Putting Your Résumé Online -- Writing a Cover Letter -- Preparing for Job Interviews -- Being Prepared to Change Careers -- Glossary -- Name Index -- Organization Index -- Subject Index.
: MAKING ETHICAL DECISIONS SHOULD YOU STAY OR SHOULD YOU GO? -- Managing a Small Business -- Planning Your Business -- Financing Your Small Business -- Knowing Your Customers -- Managing Your Employees -- Keeping Records -- Looking for Help -- Going Global: Small-Business Prospects -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Launching a Business: Jcf Health and Fitness -- Notes -- Part 3 Business Management: Empowering Employees to Satisfy Customers -- Chapter 7 Management and Leadership -- GETTING TO KNOW KEVIN PLANK, FOUNDER OF UNDER ARMOUR -- Managers' Roles Are Evolving -- The Four Functions of Management -- Planning and Decision Making -- ADAPTING TO CHANGE WILL STRATEGY ROBOTS REPLACE MANAGERS? -- Decision Making: Finding the Best Alternative -- Organizing: Creating a Unified System -- Tasks and Skills at Different Levels of Management -- Staffing: Getting and Keeping the Right People -- CONNECTING THROUGH SOCIAL MEDIA WANT TO BE A SOCIAL MEDIA MANAGER? -- Leading: Providing Continuous Vision and Values -- Leadership Styles -- MAKING ETHICAL DECISIONS WHAT DO YOU TELL THE TEAM? -- Empowering Workers -- Managing Knowledge -- Controlling: Making Sure It Works -- A Key Criterion for Measurement: Customer Satisfaction -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Zappos's Team Approach -- Notes -- Chapter 8 Structuring Organizations for Today's Challenges -- GETTING TO KNOW DENISE MORRISON, CEO OF CAMPBELL SOUP COMPANY -- Organizing for Success -- Building an Organization from the Bottom Up -- The Changing Organization -- MAKING ETHICAL DECISIONS WOULD YOU SACRIFICE SAFETY FOR PROFITS? -- The Development of Organizational Design -- Turning Principles into Organizational Design -- Decisions to Make in Structuring Organizations -- Choosing Centralized or Decentralized Authority -- Choosing the Appropriate Span of Control -- Choosing between Tall and Flat Organizational Structures -- Weighing the Advantages and Disadvantages of Departmentalization -- Organizational Models -- Line Organizations -- Line-and-Staff Organizations -- Matrix-Style Organizations -- Cross-Functional Self-Managed Teams -- Going Beyond Organizational Boundaries -- ADAPTING TO CHANGE GOING BOSSLESS -- Managing the Interactions among Firms -- Transparency and Virtual Organizations -- Adapting to Change -- Restructuring for Empowerment -- CONNECTING THROUGH SOCIAL MEDIA BREAKING THE CONNECTION -- Creating a Change-Oriented Organizational Culture -- Managing the Informal Organization -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Freshii's Winning Organization -- Notes -- Chapter 9 Production and Operations Management -- GETTING TO KNOW SHAHID KHAN, CEO OF FLEX-N-GATE -- Manufacturing and Services in Perspective -- Manufacturers and Service Organizations Become More Competitive -- REACHING BEYOND OUR BORDERS CREATING SKILLED WORKERS WITH GERMAN-STYLE APPRENTICESHIPS -- From Production to Operations Management -- Operations Management in the Service Sector -- Production Processes -- The Need to Improve Production Techniques and Cut Costs -- Computer-Aided Design and Manufacturing -- Flexible Manufacturing -- Lean Manufacturing -- Mass Customization -- Robotics -- 3D Printing -- Using Sensing, Measurement, and Process Control -- ADAPTING TO CHANGE THE VAST POSSIBILITIES OF 3D PRINTING -- Operations Management Planning -- Facility Location -- Facility Location for Manufacturers -- Interfirm Operations Management -- Facility Location in the Future -- MAKING ETHICAL DECISIONS SHOULD WE STAY OR SHOULD WE GO? -- Facility Layout -- Materials Requirement Planning -- Purchasing -- Just-in-Time Inventory Control -- Quality Control -- The Baldrige Awards -- ISO 9001 and ISO 14001 Standards -- Control Procedures: PERT and Gantt Charts -- Preparing for the Future -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Production in the 21st Century -- Notes - Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services -- Chapter 10 Motivating Employees -- GETTING TO KNOW KIM JORDAN, CEO OF NEW BELGIUM BREWING COMPANY -- The Value of Motivation -- Frederick Taylor: The "Father" of Scientific Management -- Elton Mayo and the Hawthorne Studies -- Motivation and Maslow's Hierarchy of Needs -- Herzberg's Motivating Factors -- Mcgregor's Theory X and Theory Y -- Theory X -- Theory Y -- Ouchi's Theory Z -- Goal-Setting Theory and Management by Objectives -- Meeting Employee Expectations: Expectancy Theory -- Treating Employees Fairly: Equity Theory -- Putting Theory into Action -- Motivating through Job Enrichment -- Motivating through Open Communication -- Applying Open Communication in Self-Managed Teams -- Recognizing a Job Well Done -- ADAPTING TO CHANGE EMPLOYEE ENGAGEMENT'S MOOD RING -- Personalizing Motivation -- Motivating Employees across the Globe -- Motivating Employees across Generations -- CONNECTING THROUGH SOCIAL MEDIA THREE CHEERS FOR PEERS! -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Appletree Answers -- Notes -- Chapter 11 Human Resource Management: Finding and Keeping the Best Employees -- GETTING TO KNOW HAMDI ULUKAYA, FOUNDER AND CEO OF CHOBANI -- Working with People Is Just the Beginning -- Developing the Ultimate Resource -- The Human Resource Challenge -- Laws Affecting Human Resource Management -- Laws Protecting Employees with Disabilities and Older Employees -- Effects of Legislation -- Determining a Firm's Human Resource Needs -- Recruiting Employees From a Diverse Population -- CONNECTING THROUGH SOCIAL MEDIA NEED A JOB? -- Selecting Employees Who Will Be Productive -- Hiring Contingent Workers -- CONNECTING THROUGH SOCIAL MEDIA LET'S FACE IT -- Training and Developing Employees for Optimum Performance -- MAKING ETHICAL DECISIONS Intern or Indentured Servant? -- Management Development -- Networking -- Diversity in Management Development -- Appraising Employee Performance to Get Optimum Results -- Compensating Employees: Attracting and Keeping the Best -- Pay Systems -- Compensating Teams -- Fringe Benefits -- REACHING BEYOND OUR BORDERS Managing a Global Workforce -- Scheduling Employees to Meet Organizational and Employee Needs -- Flextime Plans -- Home-Based Work -- Job-Sharing Plans -- Moving Employees Up, Over, and Out -- Promoting and Reassigning Employees -- Terminating Employees -- Retiring Employees -- Losing Valued Employees -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Teach for America -- Notes -- Chapter 12 Dealing with Employee-Management Issues -- GETTING TO KNOW LILY ESKELSEN GARCíA, PRESIDENT OF THE NEA -- Employee-Management Issues -- Labor Unions Yesterday and Today -- The History of Organized Labor -- Labor Legislation and Collective Bargaining -- SPOTLIGHT ON SMALL BUSINESS THE FIRE THAT SPARKED THE LABOR MOVEMENT -- Union Organizing Campaigns -- Objectives of Organized Labor over Time -- Resolving Labor-Management Disagreements -- Mediation and Arbitration -- Tactics Used in Labor-Management Conflicts -- Union Tactics -- Management Tactics -- The Future of Unions and Labor-Management Relations -- MAKING ETHICAL DECISIONS WALKING A FINE LINE -- Controversial Employee-Management Issues -- Executive Compensation -- Pay Equity -- ADAPTING TO CHANGE PAYING FOR UNDERPERFORMING -- Sexual Harassment -- Child Care -- Elder Care -- Drug Abuse and Drug Testing -- Violence and Bullying in the Workplace -- Summary -- Key Terms -- Career Exploration -- Critical Thinking -- Developing Career Skills -- Putting Principles to Work -- Video Case: Working with Unions at Freeman -- Notes.
Subject : Business-- Vocational guidance.
Subject : Business.
Subject : Industrial management.
Subject : Business-- Vocational guidance.
Subject : Business.
Subject : Industrial management.
Dewey Classification : ‭650‬
LC Classification : ‭HD31.2‬‭.N53 2019‬
Added Entry : McHugh, James M.
: McHugh, Susan M.
copyhttps://lib.clisel.com/site/catalogue/843254
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