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" Health communication : "
Claudia F. Parvanta, PhD, Sarah Bauerle Bass, PhD, MPH.
Document Type
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BL
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Record Number
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843349
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Main Entry
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Parvanta, Claudia F.
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Title & Author
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Health communication : : strategies and skills for a new era /\ Claudia F. Parvanta, PhD, Sarah Bauerle Bass, PhD, MPH.
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Publication Statement
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Burlington, MA :: Jones & Bartlett Learning,, [2020]
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, ©2020
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Series Statement
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Health foundations
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Page. NO
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1 online resource (xvii, 324 pages) :: illustrations (some color)
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ISBN
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1284065901
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: 9781284065909
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1284065871
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9781284065879
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Contents
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Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.
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Abstract
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"Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we 'hear' information from health care providers as well as guidance on how to be a thoughtful consumer of health information"--Publisher's description.
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Subject
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Communication in medicine.
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Subject
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Communication in public health.
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Subject
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Health education.
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Subject
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Communication in medicine.
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Subject
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Communication in public health.
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Subject
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Health education.
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Subject
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POLITICAL SCIENCE-- Public Policy-- Social Security.
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Subject
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POLITICAL SCIENCE-- Public Policy-- Social Services Welfare.
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Subject
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Health Communication.
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Subject
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Health Education.
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Dewey Classification
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362.101/4
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LC Classification
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RA423.2
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NLM classification
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WA 590
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Added Entry
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Bass, Sarah Bauerle
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