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" Electronic commerce / "
Gary P. Schneider.
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BL
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| Record Number
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843421
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| Main Entry
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Schneider, Gary P.,1952-
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| Title & Author
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Electronic commerce /\ Gary P. Schneider.
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| Edition Statement
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Eleventh edition.
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| Publication Statement
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Australia :: South-Western,, 2014.
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| Page. NO
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xx, 602 pages :: illustrations ;; 24 cm
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| ISBN
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128542543X
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: 9781285425436
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| Notes
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Previous edition: Boston, Mass.: Course Technology Cengage Learning, 2013.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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pt. 1. Introduction. Introduction to electronic commerce -- Technology infrastructure: the internet and the World Wide Web -- pt. 2. Business strategies for electronic commerce. Selling on the web -- Marketing on the web -- Business-to-business activities: improving efficiency and reducing costs -- Social networking, mobile commerce, and online auctions -- The environment of electronic commerce: legal, ethical, and tax issues -- pt. 3. Technologies for electronic commerce. Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronic commerce -- pt. 4. Integration. Managing electronic commerce implementations.
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| Abstract
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This is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics.
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| Subject
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Electronic commerce-- Management.
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| Subject
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Electronic commerce.
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Electronic commerce-- Management.
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| Subject
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Electronic commerce.
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| Dewey Classification
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658.054678
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| LC Classification
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HF5548.32.S284 2015
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