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" Price management in financial services : "


Document Type : BL
Record Number : 843894
Main Entry : Wuebker, Georg,1967-
Title & Author : Price management in financial services : : smart strategies for growth /\ Georg Wuebker, Jens Baumgarten, Dirk Schmidt-Gallas and Martin Koderisch.
Publication Statement : London :: Routledge,, 2016.
Series Statement : A Gower book
Page. NO : 1 online resource
ISBN : 1315246104
: : 1351909053
: : 9781315246109
: : 9781351909051
: 9780566088216
Notes : Includes index.
Contents : Ch. 1. Introduction -- ch. 2. Fundamentals of modern pricing -- ch. 3. Strategic aspects of pricing -- ch. 4. Price optimization methods -- ch. 5. Intelligent price differentiation -- ch. 6. Psychological aspects of pricing -- ch. 7. Price implementation issues -- ch. 8. Case studies -- ch. 9. Insights for financial services managers.
Subject : Financial services industry.
Subject : Pricing.
Subject : BUSINESS ECONOMICS-- Finance.
Subject : Financial services industry.
Subject : Pricing.
Dewey Classification : ‭332.106/8‬
LC Classification : ‭HG173‬‭.W952 2016.‬
Added Entry : Baumgarten, Jens
: Koderisch, Martin
: Schmidt-Gallas, Dirk
copyhttps://lib.clisel.com/site/catalogue/843894
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