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" Communication models : "


Document Type : BL
Record Number : 844488
Main Entry : McQuail, Denis
Title & Author : Communication models : : for the study of mass communications /\ Denis McQuail and Sven Windahl.
Edition Statement : Second edition.
Publication Statement : London :: Routledge, Taylor & Francis Group,, 2013.
Page. NO : 1 online resource
ISBN : 1317900677
: : 1317900685
: : 9781317900672
: : 9781317900689
: 9780582036505
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : 1. Introduction -- 2. Basic models -- 3. Personal influence, diffusion and short-term effects of mass communication on individuals -- 4. Effects of mass communication on culture and society -- 5. Audience-centred models -- 6. Media organization, selection and production -- 7. Planned communication -- 8. New media and the information society -- 9. International communication.
Subject : Communication models.
Subject : Mass media-- Study and teaching.
Subject : Mass media.
Subject : Communication models.
Subject : Mass media-- Study and teaching.
Subject : Mass media.
Subject : PSYCHOLOGY-- Social Psychology.
Dewey Classification : ‭302.23/0228‬
LC Classification : ‭P91‬‭.M375 2013‬
Added Entry : Windahl, Swen,1942-
copyhttps://lib.clisel.com/site/catalogue/844488
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