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" Media & culture : "
Richard Campbell, Miami University ; Christopher R. Martin, University of Northern Iowa ; Bettina Fabos, University of Northern Iowa.
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BL
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| Record Number
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844508
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| Main Entry
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Campbell, Richard,1949-
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| Title & Author
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Media culture : : mass communication in a digital age /\ Richard Campbell, Miami University ; Christopher R. Martin, University of Northern Iowa ; Bettina Fabos, University of Northern Iowa.
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| Edition Statement
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Eleventh edition.
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| Publication Statement
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Boston :: Bedford/St. Martin's, Macmillan Learning,, 2017.
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, ©2017
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| Page. NO
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xxx, 541 pages, 59 variously numbered pages :: illustrations ;; 28 cm
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| ISBN
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1319058515
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: 1319068294
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: 9781319058517
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: 9781319068295
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Mass communication: a critical approach -- The internet, digital media and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable: the power of visual culture -- Movies and the impact of images -- Newspapers: the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture of journalism: values, ethics, and democracy -- Media effects and cultural approaches to research -- Legal controls and freedom of expression.
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Digital media and convergence -- Sounds and images -- Words and pictures -- The business of mass media -- Democratic expression and the mass media.
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| Abstract
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"Now more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media - and understanding how they fit together - can be challenging. Media & Culture recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multi-platform television to streaming music to shifting economics to social change. We've merged the print book with our digital capabilities by offering a brand new interactive timeline and thought-provoking videos through our LaunchPad platform. With these exciting additions, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now."--Page 4 of cover.
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| Subject
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Mass media and culture-- United States.
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Popular culture-- United States.
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Mass media and culture.
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Popular culture.
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United States.
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| Dewey Classification
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302.23
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| LC Classification
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P94.65.U6C36 2017
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| Added Entry
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Fabos, Bettina
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Martin, Christopher R.
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| Parallel Title
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Media and culture :mass communication in a digital age
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