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" Foundations of business / "
William M. Pride (Texas A & M University), Robert J. Hughes (Dallas County Community Colleges), Jack R. Kapoor (College of DuPage).
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BL
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| Record Number
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844565
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| Main Entry
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Pride, William M.,1942-
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| Title & Author
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Foundations of business /\ William M. Pride (Texas A M University), Robert J. Hughes (Dallas County Community Colleges), Jack R. Kapoor (College of DuPage).
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| Edition Statement
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6e.
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| Publication Statement
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Boston, MA :: Cengage,, [2019]
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, ©2019
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| Page. NO
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1 volume (various pagings) :: illustrations (chiefly color) ;; 28 cm
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| ISBN
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1337386928
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: 9781337386920
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Contents
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Part I: The environment of business -- 1. Exploring the world of business and economics -- 2. Ethics and social responsibility in business -- 3. Global business -- Part II: Business ownership and entrepreneurship -- 4. Choosing a form of business ownership -- 5. Small business, entrepreneurship, and franchises -- Part III: Management and organisation -- 6. Understanding the management process -- 7. Creating a flexible organization -- 8. Producing quality goods and services -- Part IV: Human resources -- 9. Attracting and retaining the best employees -- 10. Motivating and satisfying employees and teams -- Part V: Marketing -- 11. Building customer relationships through effective marketing -- 12. Creating and pricing products that satisfy customers -- 13. Distributing and promoting products -- Part VI: Information, accounting, and finance -- 14. Exploring social media and e-business -- 15. Using management and accounting Information -- 16. Mastering financial management -- Online appendices: -- Appendix A: Understanding personal finances and investments -- Appendix B: Careers in business -- Appendix C: Enhancing union-management relations -- Appendix D: Risk management and insurance -- Appendix E: Business law, regulation, and taxation.
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| Abstract
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"This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life." -- Provided by publisher.
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| Subject
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Business enterprises.
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Business.
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Industrial management.
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Business enterprises.
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Business.
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Industrial management.
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| Dewey Classification
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658
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| LC Classification
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HD31.P726 2019
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| Added Entry
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Hughes, Robert James,1946-
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Kapoor, Jack R.,1937-
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