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" Foundations of marketing / "
William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
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BL
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| Record Number
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844600
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| Main Entry
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Pride, William M.,1942-
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| Title & Author
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Foundations of marketing /\ William M. Pride, Texas A M University, O.C. Ferrell, Auburn University.
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| Edition Statement
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Eighth edition.
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| Publication Statement
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Boston, MA :: Cengage,, [2019]
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| Page. NO
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xxix, 543 pages ;; 28 cm
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| ISBN
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0357033760
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: 1337614629
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: 9780357033760
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: 9781337614627
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| Bibliographies/Indexes
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Includes bibliographical references (pages 472-510) and indexes.
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| Contents
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Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
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| Subject
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Marketing.
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Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.P6584 2019
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| Added Entry
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Ferrell, O. C.
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