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" Public communication campaigns / "
editors, Ronald E. Rice, Charles K. Atkin.
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BL
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| Record Number
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845344
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| Title & Author
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Public communication campaigns /\ editors, Ronald E. Rice, Charles K. Atkin.
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| Edition Statement
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4th ed.
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| Publication Statement
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Thousand Oaks, Calif. :: SAGE,, ©2013.
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| Page. NO
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xiii, 376 pages :: illustrations ;; 24 cm
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| ISBN
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1412987709
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: 9781412987707
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. -- Publisher website.
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| Subject
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Advertising, Public service.
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Advocacy advertising.
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Public relations.
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Publicity.
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Propaganda
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Medienpolitik
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Öffentlichkeitsarbeit
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Advertising, Public service.
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Advocacy advertising.
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Communication de masse.
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Communication.
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Comportement social.
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Education sanitaire.
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Etudes de cas.
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Informationskampanjer.
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Institutionell reklam.
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Intérêt public.
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Manuels.
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Marketing.
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PR.
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Public relations.
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Publicité.
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Publicity.
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Santé publique.
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Utvärdering.
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USA
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| Dewey Classification
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659
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| LC Classification
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HM1226.P83 2013
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| NLM classification
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C912.3clc
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| Added Entry
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Atkin, Charles K.
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Rice, Ronald E.
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