| Document Type
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BL
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| Record Number
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845473
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| Main Entry
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Massy, William F.
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| Title & Author
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Reengineering the university : : how to be mission centered, market smart, and margin conscious /\ William F. Massy.
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| Edition Statement
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John Hopkins Paperback edition.
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| Publication Statement
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Baltimore :: John Hopkins University Press,, 2017.
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, ©2016
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| Page. NO
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xiv, 288 pages :: illustrations ;; 23 cm
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| ISBN
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1421422743
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: 9781421422749
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| Bibliographies/Indexes
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Includes bibliographical references (pages [273]-280) and index.
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| Contents
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Understanding the traditional university. Problems and opportunities ; Assets worthy of preservation ; Why traditional universities do what they do ; Implications for tuition and cost containment ; Business models and value propositions -- The reengineering challenge. Flaws in the academic business model ; Building a reengineering portfolio ; Implementation considerations ; Responsibilities for reengineering -- The new scholarship of teaching. Conceptual underpinnings ; Illustrative applications ; Two "outside the box" proposals ; Organizing for improvement -- The cost of teaching. Alternative approaches ; Design of teaching systems ; Modeling from university transactional data ; Extending the model across the campus ; Areas of application -- Financial planning and budgeting. Envisioning university information ; Coherent financial planning ; Coherent resource allocation ; A model for balancing mission and margin.
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| Abstract
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"William F. Massy addresses widespread concerns that higher education's costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change. Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. He shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line."--Provided by publisher.
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| Subject
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Education, Higher-- United States-- Costs.
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Education, Higher-- United States-- Finance.
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Educational change-- Economic aspects-- United States.
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Universities and colleges-- United States-- Business management.
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Education, Higher-- Costs.
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Education, Higher-- Finance.
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| Subject
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Educational change-- Economic aspects.
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Universities and colleges-- Business management.
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| Subject
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United States.
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| Dewey Classification
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378.1/060973
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| LC Classification
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LB2341.93.U6M374 2017
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