| Document Type
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BL
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| Record Number
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845518
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| Main Entry
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Pine, B. Joseph.
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| Title & Author
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The experience economy /\ B. Joseph Pine II, James H. Gilmore.
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| Edition Statement
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Updated edition.
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| Publication Statement
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Boston, Mass. :: Harvard Business Review Press,, ©2011.
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| Page. NO
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xxvii, 359 pages :: illustrations ;; 21 cm
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| ISBN
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1422161978
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: 9781422161975
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| Notes
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Revised edition of: The experience economy : work is theatre & every business a stage. 1999.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Preview to the updated edition: Beyond goods and services -- Preview: step right up : Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience : Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Encore: exit, stage right.
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| Abstract
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With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
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| Subject
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Customer services.
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Diversification in industry.
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Marketing.
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Product management.
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Business and Management.
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Customer services.
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Differenzierungsstrategie
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Diversification in industry.
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Erlebniskauf
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Event-Marketing
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Företagsledning.
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Marketing.
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Product management.
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Produktmanagement
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Relationsmarknadsföring.
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| Subject
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Upplevelseindustri.
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| Dewey Classification
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658.5/6
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| LC Classification
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HF5415.15.P56 2011
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| Added Entry
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Gilmore, James H.,1959-
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