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" Entertainment public relations : "
Carol Ames.
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BL
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| Record Number
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845609
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| Main Entry
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Ames, Carol,1944-
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| Title & Author
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Entertainment public relations : : communicating with audiences /\ Carol Ames.
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| Publication Statement
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New York, NY :: Peter Lang Publishing, Inc.,, [2016]
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| Page. NO
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xii, 315 pages :: illustrations ;; 23 cm
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| ISBN
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1433130548
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: 9781433130540
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9781433135859 (epub)
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9781433135866 (mobi)
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9781453917756
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| Bibliographies/Indexes
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Includes bibliographical references (pages 277-290) and index.
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| Contents
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Introduction to entertainment public relations job and media : Defining public relations ; The title is publicist; the job is entertainment publicity, and the field is public relations, colloquially known as PR ; Defining the PR goal: why do entertainment companies do PR? ; Taking advantage of an opportunity or solving a problem ; The concept of the PR cycle and the stages of the business cycle ; Jobs in entertainment PR ; Entertainment media relations ; Providing news for the journalist's audience ; Sidebar: the entertainment PR toolbox : The media list ; The uses of digital and social media -- PR plans, audience segmentation, and storytelling with media releases : Entertainment news stories and their origins ; Audience segmentation for entertainment ; Public relations objectives ; Media relations strategy, tactics and tools ; Media releases ; Sidebar: the entertainment PR toolbox : Media releases -- Public relations ethics and uncontrolled vs. controlled PR : The ethics of the public relations profession ; The conflicting ethical precepts of PR practitioners and journalists ; Professional codes of ethics ; Sidebar: the entertainment toolbox : PRSA ; Code of ethics (excerpt) ; Uncontrolled and controlled public relations, then and now ; Entertainment ethics online ; Conclusion: Ethical implications for the practice of entertainment PR -- Hollywood red-carpet events: how the world knows the business : PR objectives of an event strategy ; The five elements of any party ; An award event as a public relations strategy ; Sidebar: the entertainment PR toolbox : Media alerts ; Parties with Hollywood WOW factors ; Who produces the Oscars, the Emmys, and the Grammys and why? ; Sidebar: The Biz markets itself: the Emmy Awards ; Other entertainment industry events ; Conclusion: Implications for the practice of public relations -- The network television public relations cycle : The management structure of a television network ; The goal of network television publicity ; Understanding TV ratings ; Achieving the ratings goal and objectives using traditional media relations ; Sidebar: the entertainment PR toolbox : Writing goal and objective statements for public relations plans ; Achieving the goal and objectives using digital and social media ; The network television PR cycle -- PR cycles for syndicated shows, cable channels and streaming services, plus the celebrity PR image-repair cycle : The PR cycle of off-network syndication or reruns ; The PR cycle for first-run syndicated series ; Publicity for premium cable series ; Publicity for basic cable ; Sidebar: the entertainment tool box : Press ; Statements and the celebrity PR image-repair cycle ; Subscription streaming services and the binge-viewing PR cycle --
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The blockbuster motion picture relations cycle : Blockbuster motion pictures: expensive to produce and to market ; A publicity plan's background and situation analysis SWOT for blockbusters ; Sidebar: the entertainment PR toolbox : Crisis management ; Bankable elements are strengths and opportunities for publicity ; The PR goal for blockbusters ; Audience segmentation for film publicity ; Marketing research for movies ; Blockbuster releases are timed for summers and holidays ; The blockbuster motion picture PR cycle ; Publicity types and media targets depend on the stages of a film's life ; Sidebar; the entertainment PR toolbox : Cross-brand tie-ins and licensed merchandise ; Is it a hit or a flop? -- The independent film PR cycle and the film festival circuit : Independent films differ from blockbusters ; Finding the money to make an independent film ; The independent film publicity cycle ; Sidebar: the entertainment PR toolbox: PR proposals (RFPs) Sidebar: the entertainment PR toolbox : Prepping the client for media interviews ; Film festivals play two rolls in the indie cycle ; Sidebar: the entertainment PR toolbox: Guerilla marketing stunts ; Sidebar: The Biz markets itself : The Oscar PR cycle ; The typical distribution pattern for an independent film -- Sports PR cycles, celebrity endorsements, and PSAs : Public relations jobs in the sports world ; The sports PR cycle ; Sidebar: The Biz markets itself :The Super Bowl ; Key publics ; Media targets for sports stories ; Using social media and innovative technology to engage fans ; Sports celebrity endorsements for products ; Corporate social responsibility (CSR) in the sports world ; Sidebar: the entertainment PR toolbox: Public service announcements (PSAs) ; PR problems or crises in sports ; Fantasy sports: skill or gambling? -- The music PR cycle: singles, the album, awards shows, the tour, and festivals : Music industry media relations ; Digital media: effective and mostly free ; Masters of social ; Sidebar; the entertainment PR toolbox : Breaking the rules ; The music PR cycle ; Sidebar: the Biz markets itself : The Grammy Award ; Launching a tour nationally and publicizing it locally ; Music festivals -- The video game PR cycle: mobilizing fan communities : Gaming platforms and games ; The video game PR cycle ; Sidebar: the entertainment PR toolbox : Navigating GamerGate and other controversies ; Publicizing blockbuster games ; Publicizing independent games ; Publicizing casual games and apps ; Kickstarter, Early Access, and other crowdsourcing platforms ; Making allies of the gaming community ; eSports, Twitch, and YouTube -- Tourism attractions, travel, and hospitality: seasonal PR cycles : Sidebar: the entertainment PR toolbox : Pitching ; The goal of a tourism plan ; Selling the dream ; Nature's four seasons plus high, low, and closed ; Having news or making news year around ; Sidebar: the entertainment PR toolbox : Responding to unusual press queries ; Two seasons: open and closed ; Stretching one season to multi-season, multi-activity attractions ; Making one-time visitors into regulars.
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| Subject
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Performing arts-- Audiences.
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Performing arts-- Marketing.
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Performing arts-- Public relations.
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Performing arts-- Audiences.
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Performing arts-- Marketing.
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Performing arts-- Public relations.
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| Dewey Classification
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659.2/979
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| LC Classification
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PN1590.A9A53 2016
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