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BL
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| Record Number
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846786
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| Main Entry
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Carrillo Rowe, Aimee.
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| Title & Author
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Answer the call : : virtual migration in Indian call centers /\ Aimee Carrillo Rowe, Sheena Malhotra, and Kimberlee Perez.
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| Publication Statement
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Minneapolis :: University of Minnesota Press,, [2013]
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| Page. NO
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1 online resource
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| ISBN
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145294038X
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: 1452948887
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: 146195133X
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: 9781452940380
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: 9781452948881
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: 9781461951339
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0816689385
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0816689393
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9780816689385
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9780816689392
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover; Contents; Preface: On the ground; Acknowledgments; Introduction: Answering the call; 1. The rhythm of ambition: power temporalities and the production of the call center agent in U.S. popular culture; 2. "I Used to Call Myself Elvis": suspended mobilities in Indian call centers; 3. "I Interact with People from All Over the World": The politics of virtual citizenship; 4. "I'm Going to Sing It the Way Eminem Sings It": India's network geography; Conclusion: returning the call; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; M; N; O; P; R; S; T; V; W.
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| Abstract
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Drawing from interviews with agents, trainers, managers, and CEOs at call centers in Bangalore and Mumbai, Answer the Call shows that workers in call centers are not quite in India or America but rather in a state of "virtual migration." Encouraged to steep themselves in American culture, the agents come to internalize and perform Americanness for Americans-and each other.
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| Subject
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Call center agents-- India.
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Call centers-- Social aspects-- India.
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Group identity-- India.
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Intercultural communication-- India.
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Transnationalism.
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BUSINESS ECONOMICS-- Commerce.
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BUSINESS ECONOMICS-- Marketing-- General.
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BUSINESS ECONOMICS-- Sales Selling-- General.
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Call center agents.
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Group identity.
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Intercultural communication.
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SOCIAL SCIENCE-- Sociology-- General.
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Transnationalism.
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India.
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| Dewey Classification
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381/.1420954
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| LC Classification
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HE8789.I4C37 2013eb
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| Added Entry
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Malhotra, Sheena.
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Perez, Kim,1962-
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