| Document Type
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BL
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| Record Number
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848410
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| Main Entry
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Khaire, Mukti,1973-
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| Title & Author
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Culture and commerce : : the value of entrepreneurship in creative industries /\ Mukti Khaire.
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| Publication Statement
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Stanford, California :: Stanford Business Books, an imprint of Stanford University Press,, [2017]
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| Page. NO
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1 online resource (xx, 254 pages) :: illustrations
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| ISBN
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1503603083
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: 9781503603080
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0804792216
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9780804792219
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization.
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| Abstract
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Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
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| Subject
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Arts-- Economic aspects.
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Arts-- Marketing.
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Cultural industries.
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Entrepreneurship.
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Arts-- Economic aspects.
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Arts-- Marketing.
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BUSINESS ECONOMICS-- Consumer Behavior.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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Cultural industries.
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| Subject
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Entrepreneurship.
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| Dewey Classification
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658.4/21
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| LC Classification
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HD9999.C9472K43 2017
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