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" The handbook of international advertising research / "


Document Type : BL
Record Number : 849377
Title & Author : The handbook of international advertising research /\ edited by Hong Cheng.
Publication Statement : Chichester, UK :: Wiley Blackwell,, 2014.
Series Statement : Handbooks in communication and media
Page. NO : 1 online resource (1 volume) :: illustrations
ISBN : 1118378458
: : 9781118378458
: 9781444332377
Bibliographies/Indexes : Includes bibliographical references and indexes.
Subject : Advertising.
Subject : Export marketing-- Research, Congresses.
Subject : Foreign trade promotion-- Research, Congresses.
Subject : Advertising.
Subject : Advertising.
Subject : Business Economics.
Subject : Commerce - General.
Subject : Commerce.
Subject : Export marketing-- Research.
Dewey Classification : ‭659.1‬
LC Classification : ‭HF1009.5‬
Added Entry : Cheng, Hong.
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