| Document Type
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BL
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| Record Number
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849393
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| Main Entry
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Cornelissen, Joep
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| Title & Author
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Corporate communication : : a guide to theory practice /\ Joep Cornelissen.
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| Edition Statement
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4th edition.
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| Publication Statement
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London ; Los Angeles :: SAGE,, [2014]
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, ©2014
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| Page. NO
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xxi, 294 pages :: illustrations ;; 25 cm
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| ISBN
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1446274942
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: 1446274950
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: 9781446274941
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: 9781446274958
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| Notes
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Previous edition: 2011.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
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| Abstract
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The author of this book is able to achieve both integration and breadth. The early discussions of stakeholders, corporate identity, and corporate reputation provide a unifying theme for the rest of the book. What you find is a consistency that unities the broad range of topics that comprise corporate communication, including issues management and the new areas such corporate social responsibility and leadership and change. The reader is presented with a very coherent and complete presentation of corporate communication.
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| Subject
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Business communication.
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| Subject
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Communication in management.
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Business communication.
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Communication dans les organisations.
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Communication en gestion.
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Communication in management.
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Corporate Communication
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Intern marknadsföring.
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Kommunikation inom organisationer.
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| Subject
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Kommunikation
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| Subject
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PR.
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| Subject
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Unternehmen
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| Dewey Classification
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658.45
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| LC Classification
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HD30.3.C667 2014
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