| Document Type
|
:
|
BL
|
| Record Number
|
:
|
849689
|
| Main Entry
|
:
|
Potter, W. James
|
| Title & Author
|
:
|
Media Effects /\ W. James Potter.
|
| Publication Statement
|
:
|
Thousand Oaks :: SAGE Publications, Inc,, 2012.
|
| Page. NO
|
:
|
1 online resource (400 pages)
|
| ISBN
|
:
|
1412964695
|
|
|
:
|
: 1452234426
|
|
|
:
|
: 1452289751
|
|
|
:
|
: 9781412964692
|
|
|
:
|
: 9781452234427
|
|
|
:
|
: 9781452289755
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages 327-363) and index.
|
| Contents
|
:
|
PART I: ORGANIZING THINKING ABOUT MEDIA EFFECTS; 1. Why Study Media Effects?; 2. Defining Key Ideas; 3. What is a Media Effect?; 4. Media Influence; 5. Media Theories; PART II. TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS; 6. Physiological Effects; 7. Cognitive Effects; 8. Belief Effects; 9. Attitude Effects; 10. Affective Effects; 11. Behaviorial Effects; PART III. TYPES OF MACRO-LEVEL EFFECTS; 12. Macro Level Effects on the Public; 13. Macro Level Effects -- Institutions; 14. Macro Level Effects -- Society, Culture, and Mass Media; IV: THE BIG PICTURE; 15. Big Picture; 16. Springboard
|
| Abstract
|
:
|
Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their o.
|
| Subject
|
:
|
Mass media-- Influence.
|
| Subject
|
:
|
Mass media-- Physiological aspects.
|
| Subject
|
:
|
Mass media-- Psychological aspects.
|
| Subject
|
:
|
Mass media-- Social aspects.
|
| Subject
|
:
|
Mass media-- Influence.
|
| Subject
|
:
|
Mass media-- Psychological aspects.
|
| Subject
|
:
|
Mass media-- Social aspects.
|
| Subject
|
:
|
PSYCHOLOGY-- Social Psychology.
|
| Dewey Classification
|
:
|
302.23
|
| LC Classification
|
:
|
P94
|