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" Strategy : "
Bob de Wit.
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BL
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| Record Number
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850518
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| Main Entry
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Wit, Bob de
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| Title & Author
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Strategy : : an international perspective /\ Bob de Wit.
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| Edition Statement
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Sixth edition.
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| Publication Statement
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Andover, Hampshire, United Kingdom :: Cengage Learning,, [2017]
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, ©2017
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| Page. NO
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xxii, 824 pages :: color illustrations ;; 26 cm
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| ISBN
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1473725151
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: 9781473725157
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| Notes
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Previous edition: 2014.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Section I. Strategy. 1 Introduction -- 2 Strategizing -- 3 Missioning and visioning -- Section II. Strategy content. 4 Business level strategy -- 5 Corporate level strategy -- 6 Network level strategy -- Section III. Strategy process. 7 Strategy formation -- 8 Strategic change -- 9 Strategic innovation -- Section IV. Strategy context. 10 The industry context -- 11 The organizational context -- 12 The international context.
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| Abstract
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In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true stategic thinkers.
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| Subject
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Strategic planning, Case studies.
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Strategic planning.
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Business and Management.
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Business and Management.
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Strategic planning.
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| Subject
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Strategisches Management
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| Dewey Classification
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658.4/012
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| LC Classification
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HD30.28.W59 2017
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