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" Dynamics of media writing : "
Vincent F. Filak.
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BL
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| Record Number
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850998
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| Main Entry
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Filak, Vincent F.
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| Title & Author
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Dynamics of media writing : : adapt and connect /\ Vincent F. Filak.
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| Publication Statement
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Los Angeles :: Sage,, [2016]
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, ©2016
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| Page. NO
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xxiv, 271 pages :: illustrations ;; 26 cm
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| ISBN
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1483377601
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: 9781483377605
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.
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| Abstract
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This book gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
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| Subject
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Journalism.
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Mass media-- Authorship.
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Journalism.
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Mass media-- Authorship.
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| Dewey Classification
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808/.0663/02
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| LC Classification
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P96.A86F55 2016
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