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" Media literacy / "
W. James Potter.
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BL
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| Record Number
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851002
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| Main Entry
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Potter, W. James
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| Title & Author
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Media literacy /\ W. James Potter.
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| Edition Statement
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Eighth edition.
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| Publication Statement
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Los Angeles :: SAGE,, [2016]
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, ©2016
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| Page. NO
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xxiii, 546 pages :: illustrations ;; 24 cm
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| ISBN
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1483379329
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: 9781483379326
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9781483379319
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| Notes
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"Updated, revised and reorganized new edition."--Provided by publisher.
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| Bibliographies/Indexes
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Includes bibliographical references (pages 505-521) and index.
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| Contents
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Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
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| Abstract
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"In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis."--Publisher's description.
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This work introduces students to the fascinating world behind the media message. Students are invited to analyse the media from the points of view of the psychologist, the economist, the advertiser, the journalist and other professionals.
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| Subject
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Media literacy.
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| Subject
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Informationskompetenz
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| Subject
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Media literacy.
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| Subject
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Mediendidaktik
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| Subject
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Medienkompetenz
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| Dewey Classification
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302.2/3
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| LC Classification
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P96.M4P68 2016
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