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BL
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| Record Number
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851128
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| Main Entry
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Killen, Michael
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| Title & Author
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From single to scale : : how a single person, small business, or an entrepreneur can grow their business to profit /\ Michael Killen.
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| Publication Statement
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[Berkeley, CA] :: Apress,, 2018.
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| Page. NO
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1 online resource
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| ISBN
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1484238141
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: 9781484238141
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1484238133
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9781484238134
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| Contents
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Intro; Contents; About the Author; Acknowledgments; Chapter 1: Why You Need to Scale; Recurring Revenue; Working in the Business; Bigger Businesses Don't Buy (at Scale) from Single-Person Enterprises; Break Free from the Feast and Famine Consulting Project Income Cycle; Summary; Chapter 2: What's Stopping You From Scaling?; No Spare Funds; Marginal Gains; Do People Want You?; Busy or Effective?; Can My Business Scale?; Quitting Your Job; Never Run a Business; Other Businesses in My Network Have Told Me It's a Bad Idea or I Can't Do It; Summary.
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Chapter 3: Types of Single-Person, Scalable BusinessesSummary; Chapter 4: Developing a Scalable Product from What You've Got; Before and After; Map Out Each Stage; Create Blog Posts; Promoting the Webinar; Creating a Course; Affiliate Marketing; Summary; Chapter 5: Creating Content for a Scalable Product; 10 Topics; 10 Subtopics; Explorer Posts; Promise; Problem; Myth; What's Changing?; What Do Most People Do?; What to Do Differently; Next Steps; Repurpose Written Content; How to Get More Shares; Collect Testimonials; Sales Letter Style Content; Networking Lunch; Summary.
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Chapter 6: Building a Larger AudienceWe're Building Two Lists; Would You Honestly Read That?; Would You Really Share That?; Killer Blog Post with Lead Magnet; Send Remarketing Traffic to Squeeze Pages; Comment Marketing; Summary; Chapter 7: Connecting More of That Audience to a Scalable Product; Content Silos; Splinter Product Creation; The Thank You Page; Scarcity and Changes; Knife Twist; Benefits; CTA 1: Act Now; Our Background; Guarantee; CTA 2: Safety and Results; Pricing; Fear: Ego; CTA: Next Steps; Dos and Don'ts; Get on the Phone!; Summary; Chapter 8: Why Process Is the Key to Scale.
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Processes Are an InvestmentGreat Interviews; Process = Scale; Automate the Start; Outsource Without Process; Process Is Communication; Manage the Process; Summary; Chapter 9: Outsourcing the Scalable Process; Take the Day Off; Other Options; Fiverr.com (http://lp.fiverr.co.uk/); Upwork.com (https://www.upwork.com/); Freelancer.com (https://www.freelancer.com/); Studio Envato (https://studio.envato.com/); 99 Designs (https://99designs.co.uk/); OnlineJobs.ph (https://www.onlinejobs.ph/); Google (https://www.google.com); Levels of Outsourcing; Summary; Chapter 10: Growth Optimization.
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Record, Measure, and TestI've Noticed & Just Because I Want You Back; We Miss You!; We're Going to Unsubscribe You; Secret Gift Inside; Are You Just Not Interested?; In Three Days, You Won't Hear from Us; Today Is Your Last Day; Summary; Chapter 11: Profit and Money Management to Scale; What Is Your Goal for the Business?; What Is the Financial Goal of the Business?; What Do You Want to Do Without a Business?; The Rule of Thirds for Pricing; Rules for Saving; Rules for Tax; Rules for Profit; Summary; Chapter 12: Scale and Growth Are Just Around the Corner!; Index.
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| Abstract
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Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll Learn Develop a profitable, scalable business from what you're doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals Who This Book Is For Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs.
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| Subject
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Entrepreneurship.
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Small business.
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Success in business.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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Entrepreneurship.
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Small business.
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| Subject
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Success in business.
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| Dewey Classification
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658.4/012
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| LC Classification
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HD62.7
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