| Document Type
|
:
|
BL
|
| Record Number
|
:
|
851145
|
| Main Entry
|
:
|
Tomlin, W. Craig
|
| Title & Author
|
:
|
UX optimization : : combining behavioral UX and usability testing data to optimize websites /\ W. Craig Tomlin.
|
| Publication Statement
|
:
|
New York, NY :: Apress,, [2018]
|
|
|
:
|
, ©2018
|
| Page. NO
|
:
|
1 online resource (xix, 198 pages) :: illustrations
|
| ISBN
|
:
|
1484238672
|
|
|
:
|
: 1484238680
|
|
|
:
|
: 9781484238677
|
|
|
:
|
: 9781484238684
|
|
|
:
|
1484238664
|
|
|
:
|
9781484238660
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
UX optimization overview -- What's a persona? -- Types of personas -- Why personas matter -- How to create a persona -- Behavioral UX data -- UX and usability testing data -- Putting it all together : behavioral UX data analysis and recommendations -- Putting it all together : usability testing data analysis and recommendations -- Conclusion : the big picture.
|
| Abstract
|
:
|
Combine two typically separate sources of data - behavioral quantitative data and usability testing qualitative data--into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.
|
| Subject
|
:
|
Human-computer interaction.
|
| Subject
|
:
|
User interfaces (Computer systems)
|
| Subject
|
:
|
Computers-- User Interfaces.
|
| Subject
|
:
|
Human-computer interaction.
|
| Subject
|
:
|
User interfaces (Computer systems)
|
| Dewey Classification
|
:
|
005.437
|
| LC Classification
|
:
|
QA76.9.U83
|