| Document Type
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BL
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| Record Number
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851180
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| Main Entry
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Jing, Tony
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| Title & Author
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Hacking product design : : a guide to designing products for startups /\ Tony Jing.
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| Publication Statement
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[New York, NY] :: Apress,, [2018]
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| Page. NO
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1 online resource
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| ISBN
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1484239857
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: 1484239865
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: 9781484239858
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: 9781484239865
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1484239849
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9781484239841
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Intro; Contents; About the Author; Acknowledgments; Introduction; Chapter 1: How Startups Work; Technology and Human History; How Do Startups Fit into This?; How Does Design Fit into This?; The Modern Startup; Startups Are Fickle; Startup Terminology; The Product Team; Product Manager; Product Designer; Project Manager and Engineering; Data Science, User Research, and Product Marketing; Summary; Chapter 2: Design Is a Mindset; Empathy; Egos and Assumptions; Listen and Observe; Body Language and What's Not Said; Example of Lack of Empathy; Curiosity and an Open Mind; Have Virtues.
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A RecapUseful, Usable, Feasible, Viable, and Desirable; Two Goods; Values, 10x Better, and Details; Jobs to Be Done; Narrow and Deep; Build, Measure, and Learn; The Only Metric and 80/20; Space-Time Continuum; Cover Your Bases; Happy Path; Edge Cases and Unhappy Path; Audit the Product's Touch Points; Communication and Critique; The Future; Carry On Designing; Index.
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Build, Measure, Learn, and IterateA Note on Welcoming Environments; Research and Data; User Research; Data Science; Summary; Chapter 5: Design Is a Team Sport; Product Process; How to Work with PMs; Understand a PM's Job; Understand Your Job; Handling Disagreements with Your PM; How to Work with Engineers; Understand Their Job; Know Some Programming; Get to Know Their Constraints; Again, Guide Them to the Users; Design's Superpower; Everyone Will Have an Opinion; Summary; Chapter 6: Design Is About Priorities; There Is No "Right Time"; The Only Metric That Matters; Apply the 80/20 Rule.
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Never Stop LearningHow to Solve a Problem; Frame, Then Reframe; Get to the Constraints; Having Goals; Useful, Usable, Desirable; Viable, Feasible, Desirable; The Ultimate Chart; Define the Product; Stand for Something; Have a Guiding Principle; Get Enough Details Right; Summary; Chapter 3: Practice, Tasks, and Experiences; A Craftsperson's Mindset; Practice Makes Perfect; Sketching; Tasks and Experiences; Jobs to Be Done; Goals and Experiences; Summary; Chapter 4: Evaluating and Informing Ideas; Changing Times; Getting Ideas; Generating Startup Ideas; Painkillers vs. Vitamins vs. Candy.
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| Abstract
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Chapter 7: Designing for Scale; Fall in Love with the Problem; Benefit As Many People As Possible; Designing for Accessibility; Don't Get Lost in the Aesthetics; Systems and Processes; Systems for Designers and Engineers; How Do We Create a Design System?; When to Use and Not Use Design Systems; Summary; Chapter 8: Psychology, Culture, and Design; Visual Perception; Affordance; Gestalt; Comprehension and Memory; Progressive Disclosure; Mental Models; Metaphors, Examples, and Stories; Culture; Archetype; Design Reflects Culture; Summary; Chapter 9: Tools, Frameworks, and the Future.
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| Subject
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New business enterprises-- Design and construction.
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New business enterprises.
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Product design.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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New business enterprises.
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| Subject
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Product design.
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| Dewey Classification
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658.11
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| LC Classification
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HD62.5.J56 2018
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