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BL
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| Record Number
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851329
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| Main Entry
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Kelly, Allan.
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| Title & Author
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The Art of Agile Product Ownership : : a Guide for Product Managers, Business Analysts, and Entrepreneurs.
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| Publication Statement
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Berkeley, CA :: Apress L.P.,, 2019.
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| Page. NO
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1 online resource (168 pages)
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| ISBN
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1484251687
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: 9781484251683
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1484251679
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9781484251676
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| Notes
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Chapter 19: The Product Owner Refactored
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Intro; Contents; About the Author; Acknowledgments; Prologue; Introduction; Part I: Meet the Product Owner; Chapter 1: What Are You Building?; Cost; Quality; Time; People; Scope, requirements, "what are we building?"; Contrast the Project Manager; Chapter 2: Why Have a Product Owner?; The Product Owner Delta; Single voice; Time; Work not to do; Empathy; Tension wanted; Not alone; Skills; Chapter 3: Who Is the Product Owner?; Alias Product Owner; Product Managers and Business Analysts; Project Managers?; The problem; Modern Product Owner model; Mixing roles
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Avoid the writing trapChapter 12: Specialist Help; Use the team; Testing specialist; User experience/interface specialists; The default dogs' body; Part III: Role Models; Chapter 13: Product Owner as Entrepreneur; Inspiration; The flip side; Ownership; Chapter 14: The Product Manager Role; The dumping ground; Inbound and outbound marketing; Remember the Product Manager; Chapter 15: What Do Product Managers Do?; Customers; Development team; The Market; Senior managers and strategy; Sales; Chapter 16: Changes in Product Management; Just do it; New research approaches; Lean start-up
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Chapter 4: Requirements, Discovery, and DemandThe rise and fall of requirements; Discovery; The demand side; Changing requirements to discovery; Role changes; Chapter 5: Every Product Owner Needs Four Things; Skills and experience; Authority; Legitimacy; Time; Superhuman; Chapter 6: Customers, Users, and Stakeholders; Customer or user?; Stakeholders; Different but overlapping; Part II: What Product Owners Do?; Chapter 7: Scrum and the Product Owner; Product Owner vs. Scrum Master; Chapter 8: Onstage Product Owner; Writing user stories; Administering the backlog; Prioritizer in chief
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Quantitative vs. QualitativeInternal analysis; Design to the forefront; Chapter 17: The Business Analyst Role; Business Analyst or Product Manager?; Analysis; Business Analysis maturity model; Discovery; BA or PO?; Chapter 18: Different Types of Business Analysts; Non-IT; Systems Analyst; Technical BAs; Business Analyst as Product Manager; Subject Matter Expert; BA as support; Many hats; Product Owner or junior Product Manager?; Customer and Subject Matter Expert; Project Manager; Other role models; Where do Product Owners come from?; Part IV: Challenges
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Working with the teamRefining stories; 3 Amigos; Testing; Estimating work items; And more to do; Chapter 9: Offstage Product Owner; Types of research; Quantitative; Qualitative; Experimental; Quantitative, qualitative, or experimental?; Meet with customers; Meeting; Informal meetings; Observe customers; Understand the prospective customers; Evaluation; Other sources; Support desk; Sales people; Competitors; Reading and scanning; Every Product Owner is different; Chapter 10: The Busy Product Owner; Chapter 11: Stop Doing; No coding; No line management; Dump outbound marketing; Dump pre-sales
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| Abstract
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Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide. Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility. The Art of Agile Product Ownership is a beacon for current product owners, programmers who are ready to take the next step towards ownership, and analysts transitioning into the product space. This book helps you determine for yourself the best way to fill the product owner role so that you utilize your unique combination of skills. Product ownership is central to a successful Agile team, and after reading this book, you will be more than ready for the challenge.
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| Subject
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Agile project management.
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| Subject
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Agile project management.
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| Dewey Classification
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658.514
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| LC Classification
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HF4999.2-6182
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