|
" Applying communication theory for professional life : "
Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
852370
|
| Main Entry
|
:
|
Dainton, Marianne
|
| Title & Author
|
:
|
Applying communication theory for professional life : : a practical introduction /\ Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University.
|
| Edition Statement
|
:
|
Fourth edition.
|
| Publication Statement
|
:
|
Thousand Oaks, California :: SAGE Publications, Inc.,, [2019]
|
| Page. NO
|
:
|
xv, 272 pages ;; 24 cm
|
| ISBN
|
:
|
150631547X
|
|
|
:
|
: 9781506315478
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?
|
| Abstract
|
:
|
Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.
|
| Subject
|
:
|
Communication-- Philosophy.
|
| Subject
|
:
|
Communication-- Philosophy.
|
| Subject
|
:
|
Kommunikation
|
| Subject
|
:
|
Philosophie
|
| Subject
|
:
|
Theorie
|
| Dewey Classification
|
:
|
302.2/01
|
| LC Classification
|
:
|
P90.D245 2019
|
| Added Entry
|
:
|
Zelley, Elaine D.
|
| |